Barbie's Swimsuit Edition Is Too Little, Too Late [but fun & creative via Target] | Curation Revolution |

Marty Note
Kudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol).

Last week I Scooped a post about how video games and mobile phones are destroying Mattel's dolls ( and momentary creativity won't change or alter that trend.