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Curation Revolution
Curation is the next web revolution.
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The Commons Revolution - Atlantic BT

The Commons Revolution - Atlantic BT | Curation Revolution |
Something CORE is changing pushed by social media and a altruism mentioned in books by Godin and Benkler, the commons revolution is happening. You In?
Martin (Marty) Smith's insight:

Everything is in the commons now. 

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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | Curation Revolution |
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views
Martin (Marty) Smith's insight:

What Is The Value Of Data Visualization?
I appreciate the information about where infographics work, great to know Twitter and LINKEDIN love 'em, Facebook not so much, but this is NOT how I would create ROI. 

An Infographic's ROI is more than the immediate surface acceptance it creates. All websites communicate in OVERT and COVERT ways. Infographics help send an overt message of being easy to understand and so easy to work with. 

Infographics also work on visitor and potential customer psychology, the covert layer. Covert communications include:

* Contemporary risk takers. 
* Intelligent, smart.

* Fast moving. 
* Careful to create mutual benefit.

* Expert.
* Good teachers.
* Listen well (because you knew what to create a graphic about).

* Cool, fun and engaging.


Can the infographic you create undo these inherit values? Sure, the devil is always in the details, but the covert communication created by infographics and the visual presentation of data is an undeniable trend. 

Some say we are at the end of the trend; the end is near for infographics. All things form a power distribution. 5% or less of all infographics created will get 90% of the views because they are perfectly timed, more visually engaging or promoted by the right people. 

The measure of a marketing tactic is what if your result lands squarely in the middle of the bell curve of acceptance. What if you only achieve an average response, can the effort pay for itself. The way this infographic suggests to gauge ROI based on metrics might make the tactic fall short or say you can't afford average, you must be GREAT. 

Who doesn't know they must be GREAT to achieve an audience these days? There are two ways to greatness: win the lottery or listen, learn, test and improve. I come from the school of test, tweak and test again and am confident any infographic P&L properly weighted AT THIS TIME would show positive ROI. 

"At this time" is large and in charge in the previous sentence because the market is alive and may change. We marketers tend to FLOOD winners and so drown the tactic. Could happen, but don't think we are there yet AND costs of infographic creation are coming down so continuing to work on visual support for your marketing is a good investment.  


Ken Morrison's curator insight, February 18, 2013 3:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 19, 2013 9:21 PM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 3:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls

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Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan]

Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution |
You can write for your idea-spreaders, and you can write for your buyers.

One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
Martin (Marty) Smith's insight:

This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus: 

My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing. 

Types of asks:

* Ask to join a list.

* Ask to amplify your ideas with their take.

* Ask to buy something.

* Ask to read something else, something related.

* Ask for comments.

* Create a poll or a survey and ask specific questions.

* Ask to be LIKED or shared.

* Ask for support.

* Ask for trust (can be very powerful).

* Ask for help (admit you don't know it all).


That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them. 

Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other. 

Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.  


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Visual CRUSHING Textual Social Marketing [infographic]

Visual CRUSHING Textual Social Marketing [infographic] | Curation Revolution |
Tips for being more visual with your social media and how being more visual increases engagement.

Via Rose Marie DeSousa, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 18, 2012 11:31 AM

Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?


I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore. 

Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over. 


Martin (Marty) Smith's comment, December 18, 2012 11:36 AM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
Jeff Domansky's curator insight, December 18, 2012 5:46 PM

Really good tips for visuals.

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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | Curation Revolution |

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.

Martin (Marty) Smith's insight:

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

Ken Morrison's curator insight, February 19, 2013 5:35 PM

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution |
Martin (Marty) Smith's insight:


When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Learns FAST
I love Two upgrades ago removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.

This time released their changes to a handful of advocates and loyal users. The team listened so well they changed on the fly AND changed their roll out process. Well done and that are listening to disrupt.


4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.


5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.


Curious about my previous article on how to develop disruptive business processes? Learn more:


Ricard Lloria's comment, January 27, 2013 11:26 PM
Thank you Martin!
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6 Secrets To Create Awesome Content ScentTrail Marketing

6 Secrets To Create Awesome Content ScentTrail Marketing | Curation Revolution |

Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content.

That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support.

This post shares 6 secrets to create awesome content:

  • Almost NEVER what you think due to serendipity. 
  • OPJ (Other People's Juice the NewsJacking thing).
  • Hook-y Headlines.
  • Great Seductive Relevant Visuals.
  • Feed The Monster.
  • Powerful beats Wimpy.


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