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Scooped by Martin (Marty) Smith
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SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU

SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU | Curation Revolution | Scoop.it

When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.


Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.

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Rescooped by Martin (Marty) Smith from Social media culture
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LinkedIn, Twitter and Scoop.it Do New Stuff Fast

LinkedIn, Twitter and Scoop.it Do New Stuff Fast | Curation Revolution | Scoop.it
Monday was a busy day for some major social media sites, especially LinkedIn, Twitter and Scoop.it. Here is a quick roundup of the news.

 

***** Lots of new features and approaches and love seeing my favorite curation tool, Scoop.it, running with the big dogs. Marty


Via Guglielmo Cornelli
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Suggested by Chintan Jain
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Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic]

Facebook Has USAGE, LinkedIn Has B2B Buyers: What is Best Chanel For Your Marketing? [Infograpahic] | Curation Revolution | Scoop.it
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing
Martin (Marty) Smith's insight:

Determining the "best" social network for your marketing is highly dependent on what you are selling and looking for engagement for and about. If you are a B2B company selling high end engagement to the C level you may be better off concentrating on LinkedIn. 

B2B companies shouldn’t abandon Facebook entirely since you never know what offer will resonate where, at least you won't know until you test. Create a campaign and then split your initial investment 70% on LinkedIn and 25% Facebook and 5% Twitter and see what you get back. 

Remember to set up generous Key Performance Indicators (KPIs) in the beginning such as unique traffic, time on site and names into your list. You can worry about who makes it all the way down your buying funnel after you figure out what drives traffic in. You might find Facebook drives small amounts of traffic that convert better. Who knows. 

If you are a B2C play you might reverse those numbers focusing mainly on Facebook and seeding other social nets lightly to see if they have any ability to drive converting traffic. 

Bottom line is test everything and then doubles down on the social net that wins.  

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Rescooped by Martin (Marty) Smith from The 21st Century
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7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Copyblogger

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Copyblogger | Curation Revolution | Scoop.it
In my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals.
Via Susan Bainbridge
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