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Scooped by Martin (Marty) Smith
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Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

Martin (Marty) Smith's insight:

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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | Curation Revolution | Scoop.it

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.

Martin (Marty) Smith's insight:

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

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Ken Morrison's curator insight, February 19, 2013 8:35 PM

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!

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Kickstarter vs. IndieGoGo: Which Is Better? via @CrowdFunde

Kickstarter vs. IndieGoGo: Which Is Better? via @CrowdFunde | Curation Revolution | Scoop.it
Which crowdfunding platform should you use? Do you know crowdfunding's secrets? This post shares secrets and explains when to use Kickstarter vs. IndieGoGo.
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Rescooped by Martin (Marty) Smith from Crowdfunding World
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Wow! Formlabs Raised $3M On Kickstarter Good News For CureCancerStarter

Wow! Formlabs Raised $3M On Kickstarter Good News For CureCancerStarter | Curation Revolution | Scoop.it

http://www.scoop.it/t/startup-heroes/p/3106160031/are-accelerators-the-new-b-schools


Marty Note
This is a very important note. I'm working on a kickstarter like startup to help fund cancer research. One issue with the crowdsourcing model for cancer research is can such a model work for larger sums. Some cancer research can spend a million like we spend a hundred.

The pain point I want to resolve is the closed nature of cancer research. As a cancer survivor I don't know about nor can I easily join in the funding process. I own the URL CureCancerStarter and hope to open up the process with technology.

 I don't think we cure cancer with the usual suspects acting in the usual ways. We cure cancer by getting a little crazy. We cure cancer by funding the passionate doctor working on a shoestring, a hope and a prayer. Big Pharma is interested in making cancer chronic. Chronic beats dead, but he price of chemo will curl your hair (just before it drops out).

Chemo sucks and it only beats its alternative by a little bit, so I am betting my savings that we can change the process. This note about Formlabs raising $3M via crowd funding made a hard week easier. Next week I meet with UNC and I hope CureCancerStarter.com will be online before Christmas.
 
Wish me luck and stay tuned. Thanks to all my social network friends. I get so much support and encouragement here it makes my life possible:).  

**** Great early feedback has helped us change our name, find a crowd funding platform and get a meeting with UNC's Cancer Center. Please don't hesitate to share your ideas, comments and suggestions.  


Via Berend de Jonge
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Berend de Jonge's comment, October 27, 2012 4:12 AM
Hi Marty, thanks for the rescoop.
Berend de Jonge's comment, October 27, 2012 4:16 AM
If you have some trouble with making a platform, you coud use selfstarter.com an easy tool to make a kicktarter like page. Lokiton used it when it got rejected by kickstarter and managed to get 2 million in funding. see: lockitron.com.