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In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…
Great Post But Upside Down This is a great post by Primal's founder Peter Sweeney, but it is upside down for what I want to accomplish today. Sitting there thinking I wish the bottom were the top I realized I have the tools to make that happen (lol). Crowdfunding feels like a "next big thing" with tentacles in everything from banking to ecommerce so it passes the very good Next Big Thing Test Peter's post creates:
"How to Recognize The Next Big Thing?
If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down.
Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences." Ideas Peter sees as Next Big Thing: * Interest networks (niched & more personal social media). * Computational Services.
* Automated Assistants. Ideas I see as next Big Thing: * Crowdfunding. * Distributed Ecommerce. * Curating Conversations. Crowdfunding Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. Ecommerce After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones? Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? Conversations The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. "Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.
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Ideas Peter sees as Next Big Thing:
* Interest networks (niched & more personal social media). * Computational Services.
* Automated Assistants. Ideas Martin Smith sees as next Big Thing:* Crowdfunding.* Distributed Ecommerce. * Curating Conversations. CrowdfundingCrowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. EcommerceAfter Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? ConversationsThe conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. "Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.
visit "thoughts of Harish magan in tumbler for more information
I prefer reading blogs. And you?
Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. Atlantic BT BLog Posthttp://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ CauseMarketingBecause.comhttp://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/
There are 7 Hero Stories Every Website should master:* Enlightened (REI.com).
* Vicarious BestBuy).
* Altruistic (Kiva.org).
* Rescue (Kiva.org).* Stranger (McKinsey).* Like Us (CharityWater).
* Togehter (Kickstarter).POLL: Added a poll so you can share what kind of hero you want to be: http://poll.fm/4dwxe Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg Share your examples here: http://bit.ly/16XD5II @HaikuDeck Here: http://bit.ly/1duNwc7
Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):1. Mobile Games.
3. Asking for help.
5. CrowdfundingWhat are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M
Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there. We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others. We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself. Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.
This post is #2 on ScentTail Marketing all time. Wish I could teach an army of poeple how to be great Internet marketers in a classroom, but the web moves so fast the best way to learn is TO DO.
Internet Marketing's Triptych is Cause, Crowds and Cash. Learn how to use those three ideas in concert with one another and your online marketing wins.
Internet Marketing's Secret Triptych Can't tell you how long these three ideas have been sitting in front of me. I've written recent posts about how everyone needs a store and why e-commerce is stronger with crowdfunding than alone.
After a barely articulate interview with our local paper, the Raleigh News and Observer, where I succeed at saying what Internet marketing isn't I wanted to think HARD about what it is.
Turns out I've been close for a while. Combining these three ideas into the Internet Marketing Triptych creates the missing view. Any online marketing team who combines cause, crowds and cash will rule their business vertical.
THE Content Review GoldmineI love to debate the differences between B2C and B2B Internet marketing. When I left my Director of Ecommerce position to become Dir of Marketing for Atlantic BT, Raleigh's largest web and software development agency, I heard about how different B2C (what I knew) and B2B were from one another. Yeah not so much. Timing is different, but not as different as you think. B2C only SEEMS like their transactions are immediate. On the Ecom site I managed at this time of year we would expect 3 to 4 visits before a purchase. The summer is slow for most B2C Holiday-oriented websites, but Christmas happens on Google right now. The snap shot from the summer is what controls the fall so Christmas gets earlier and earlier for most ecommerce merchants. Big ticket B2B selling is more relationship based. You can translate that last sentence to mean more visits and so content plays a key role in building the relationship over time and converting the sale (even though connecting the top of a B2B websites funnel with the bottom can be a challenge). I developed this analysis for Bazaar Voice, still a favorite tool despite their turning down Cure Cancer Starter for assistance via their nascent foundation. I wanted to alert Bazaar Voice that there is a business AT LEAST as big as the one they are managing now (about $40M topline) in content reviews. They didn't buy it. I think they missed a huge new market. Content marketers have "products" too. Our products are the content we create. Reviews generated more engagement than "comments" and reviews are already half way to gamification. Why haven't B2B content marketers flocked to Bazaar Voice? Because they don't know what they don't know and, oh btw, B2B is so different than B2C. Yeah not so much. Read this "white paper" analysis and see if you don't think there is a sizable business sitting on the ground waiting to be picked up.
Fascinating to try to live blog an interview. It is impossible by the way at least for me. I had to stop typing while answering Scotty Mason; Raleigh CBS affiliate WRAL's Tar Heel Traveler's questions. Scotty is a masterful visual storyteller and I picked up a few tips on this our third session together (Scotty shot a segment about Martin's Ride To Cure Cancer and helped create Cure Cancer Starter's mission video). Video Storytelling Tips * Don't have questions written down.
* But be prepared and know your subject. * Be open to accident and unplanned ideas.
* Create in the moment on what inspires you.
* Ask great open-ended questions. * If you don't hear what you want ask the same question again later. * Shoot lots of related b-roll.
* Write a script AFTER filming.
* Tell a story.
Scotty's stories are always parabels. When he told Martin's Ride To Cure Cancer's story (http://scenttrail.blogspot.com/2013/01/tar-heel-traveler-art-of-visual.html) he stressed the winding road of one's life stesses not to take anything for granted. Interesting to see how Scotty tells today's story. http://scenttrail.blogspot.com/2013/06/being-interviwed-by-tar-heel-traveler.html
Embrace Save The World Marketing In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media. Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: Ways To Make Your Customers Heroes Online
* Gamification (nothing like social kudos to reinforce a heroic journey).
* Curate and Use UGC (User Generated Content).
* Contests (who has the best Tough Mudder Pinterest board etc...).
* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.
Very Good Information;
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers.
5 Internet Marketing SecretsSome of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.
5 Secret IM Tactics For 2014* Crowdfunding.
* Content Widgets. * Mobile First.
* Ecommerce. * Social Media. Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses". 5 Secrets Blog Post on ScentTrail Marketinghttp://bit.ly/IYZIo8 5 Secrets Haiku Deck http://bit.ly/1k6uJFu
Interesting is the notion of crowdfunding as a new marketing channel
Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything. We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :
Everyone Is In The Viral Business Now When everyone is in the “viral business” it is harder for anyone to cut through clutter and have a small thing become a big thing.
Here are the five tips I just wrote about:* Process is Product.
* Know Your Content, Not All Content Is Equally Viral
* Who You Know, Who You Follow Matters.
* When to post What and Where.
* Great Titles & Share Break Out Data.
Follow those easy to implement viral marketing tips and maybe your next post goes "mega-viral".
Diversify Your Content Marketing For GreatnessWhen everyone is doing something online you need to do it BETTER. If your content marketing rides these "Four Horsemen" you will diversify your base and so become stronger faster. Content Marketing's Four Horsemen* Content Creation. * Content Curation (with tools like @Scoopit).
* User Generated Content (UGC) Engine.
* Ecom.This ScentTrail Marketing post explains how to use these tactics in combination so your content marketing is GREAT, highly differentiated and SEO strong.
Secret To Internet MarketingStumbled over something important last week. You know how that happens. Your are doing something very unimportant and whamo…
Here is the Internet marketing secret that I stumbled on last week:The key to making money online is doing some things to create trust and then disrupting those very things enough to create money.I wrote about that secret on Atlantic BT's Bloghttp://www.atlanticbt.com/blog/internet-marketings-strange-money-making-secret/ Over the weekend, just to prove I have NO LIFE, I wanted to map the path to the asynchronous thinking it takes to create just the right amount of disruption, so I created a @HaikuDeck. Haiku Deck is the best visual mapping tool I know. here is link to Think Asynch:http://www.haikudeck.com/p/m0XgKjrK5b/asynchronous-thinkingInternet marketing and content marketing is like Goldilocks because the paper-thin line between "just right" and having 3 bears want to ear your website for dinner is razor then. These slides share how to THINK ASYNCH.
Amazon's New Social RelevanceAmazon was late to social media and they paid a price for being tardy. Almost 90% of Amazon's pages have been eliminated from Google's index post Panda and Penguin. Granted we would all like to be left so "high and dry" since Amazon still has 127M pages in Google, but, as this linked post describes, Amazon is embracing social media marketing now with new tools such as Amazon collections and a social share widget that is approaching ubiquity. If Amazon can learn new social shopping tricks so too can your website. The key idea is even a website that was slouching toward having a billion pages in Google must play for social relevance now as so should we all.
RelatedAmazon's Collections on Scoopithttp://sco.lt/7eE6Tp
Amazon's Social Rebirth on ScentTrail Marketinghttp://scenttrail.blogspot.com/2013/08/amazons-social-rebirth.html
Myths Cost Internet Marketers MoneyI'm not a big myth believer. As a former Director of Ecommerce and now Marketing Director for Raleigh's leading software and web development company Atlantic BT I tend to believe in metrics and experience. When I left e-commerce to become a B2B marketer I heard a persistent myth - that B2B marketing was dramatically different than B2C. After two years this post argues there is NO DIFFERENCE between the core of B2B and B2C marketing. Just FEELS different :).
LONG READ, BUT WORTH IT
After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:1. Everyone Should Have A Store.
2. Stores Are Easy.
3. Stores Are Visual.
4. Stores Tell Stories.
5. Stores Are Fun. Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).
Papa and Marketing Got A Brand New BagThis post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.
The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,
Raleigh PHP Programmer Jobs & Raleigh .NET Programmer Jobs. Come work for the largest web development company in the Raleigh/Durham/Cary area!
Atlantic BT, Raleigh's largest software and web developers, has been growing at more than 30% a year for five years.
Last year was no exception. If you hare a great devleoper, Internet marketer or designer come work with a great team doing awesome projects such as http://www.curecancerstarter.org :).
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Color Is MASTER of Us All Infographics:Color and Conversion (here on Curation Revolution)Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)
There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. And there are so many more ways to get to know and love the companies and products we invite into our lives. I wrote this post for New Media Leaders to explore the leading edge of our Internet marketing's "new altruism".