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Curation Revolution
Curation is the next web revolution.
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Why SEO ROCKS Content Curation via @Curagami & Scoopit

Why SEO ROCKS Content Curation  via @Curagami & Scoopit | Curation Revolution | Scoop.it

Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.

This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.

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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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DareDo's curator insight, November 27, 2014 9:25 AM

I'm not sure I understand everything here. But I'm sure we should explore this more in depth.

 

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Burn Down Your Website: Marketing's Big Bang Manifesto

Burn Down Your Website: Marketing's Big Bang Manifesto | Curation Revolution | Scoop.it

Why we need to become the best Sisyphusian stone rollers in the world:

* Internet marketing means change at ever faster rates forever.
* The Web IS so changing US is what we control & no more.
* Internet marketing isn't what you think.
* Most important idea is to KEEP testing, trying and listening.
* Master objective is & will always be creation of sustainable online community.

What about you? How has working online changed you? Share on G+, in comments on Scoop.it or email martin(at)Curagami.com.

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malek's comment, November 13, 2014 6:43 PM
Leaving the "Tweak Wonderland" is the first step
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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Story About Storytelling, FedEx & Time via @Curagami

Story About Storytelling, FedEx & Time via @Curagami | Curation Revolution | Scoop.it
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

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Brian Yanish - MarketingHits.com's curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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When Future Knocks Answer Door via @CendrineMedia

When Future Knocks Answer Door via @CendrineMedia | Curation Revolution | Scoop.it

Thanks to @Cendrine Marrouat - SocialMediaSlant.comI got into a riff about how #contentcuration is leading a new train. The train's name is community and those who get on, or those who answer the future knocking, will succeed. Those who don't won't.

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Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone]

Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone] | Curation Revolution | Scoop.it

If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things:

* Share Great Content.
* Interact with Others.
* Forget your listings.
* See out those with authority & influence.
* Expand your content offerings.

* Join Real Estate communities.
* Build a business page.

Marty Note
My friend Bill's post about how to create a G+ Real Estate following apply to anyone needing to build a following for anything. How we sell stuff is different now and getting more so everyday. Bill is a leader in real estate, content marketing and social media. He took to Scoop.it like a duck to water.

Martin (Marty) Smith's insight:

Great share from my friend Bill Gasset a

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Bill Gassett's comment, September 23, 2014 4:21 PM
Thanks very much for sharing Marty!
Bill Gassett's comment, September 24, 2014 7:42 AM
Thanks for sharing my Google Plus advice Mark!
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THINK Like A Marketing Pro: 5 Secret Tips [New @HaikuDeck by @Scenttrail]

THINK Like A Marketing Pro: 5 Secret Tips [New @HaikuDeck by @Scenttrail] | Curation Revolution | Scoop.it

Thinking Different = Hardest Thing
Web marketing is different, powerful and transforming. If you can adopt these 5 "Secrets" and shift thinking accordingly you can win BIG online:

* Hedge and Diversify.
* Over and Under.
* Card count & DOUBLE DOWN.
* Become a NOWIST.
* Hit 4 out of 10 = Hall of Fame.

Martin (Marty) Smith's insight:

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Got Authority? Become A Site Google Respects

Got Authority? Become A Site Google Respects | Curation Revolution | Scoop.it

Great tips from Curagami co-founder Phil Buckley (@1918) about how to create the authority your site needs to please the Google gods: http://www.curagami.com/featured/becoming-worthy-of-rank-authority/



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Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami

Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami | Curation Revolution | Scoop.it

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.

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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution | Scoop.it

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

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Is Google Becoming Amazon? WSJ Video

Is Google Becoming Amazon? WSJ Video | Curation Revolution | Scoop.it

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.


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Content Director by Scoop.it: Because We MUST Curate Content

Content Director by Scoop.it: Because We MUST Curate Content | Curation Revolution | Scoop.it

Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).

Can't wait for our demo tomorrow PM. Will report back.

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6 Reasons Your Biz Blog Sucks & How To Fix

6 Reasons Your Biz Blog Sucks & How To Fix | Curation Revolution | Scoop.it

Marty Note
Great post by Scoop.it team. At our cool tools for ecommerce merchants startup http://www.curagami.com we see all six of these mistakes. Here are some of the ways we've helped clients fix reasons their biz blogs sucked:

  1.  No Subscription Form
    Agree with this mistake being #1 since it cuts off your Internet marketing nose to spite your face. BUT adding a subscription form can be tricky. If a client has a vast archive we always locate a large search box in their header. If NOT we  cross our fingers and put a subscription from up there.
    We HATE subscription forms in footers since it since the WRONG message. Footer forms say, "Sure you can join, but we don't care." Best location is left rail somewhere below your hero (largest image on the page is a hero) and that means your left column should be navvy (i.e. about 200 - 300 pixels and have other nuggets like social in there too). We don't like being forced right either since we read left to right so stuff on the left typically gets more "eye time". WE HATE popunders those annoying requests to join that must be cleared BUT they work with enough people that most online merchants use them. Our answer to that is if everyone jumped off a cliff would you too and then we realize we are sounding like our parents so we shut up (lol). If you have to popunder use http://rocketbolt.com/ as they are the least obnoxious popunder we've seen.

  2. Content Is Skinny & Stale
    Blogs are a commitment. The deal you make is you WILL be blogging several times a week. Break that commitment and your biz blog will suck, never receive links and so you may as well stay home and watch TV for all the good adding less than 300+ posts a year will do you. Blogging is a discipline, a habit, your routine must incorporate if you want your content marketing to mean anything to visitors not related to you. Daily blogging gets easier the more you do it, but do it you must as fresh content is a huge part of the bargain you are striking with Google when you put a website into its view. Google is important, but your customers are even more important and they believe in QDF too (Quality Deserves Freshness), so blog it out. 

  3. No Relevant CTAs
    Boy this is one of our HUGE pet peeves. If you don't have a BUTTON or LINK on your site that says the equivalent of CLICK ME THERE IS COOL STUFF HERE your biz blog sucks. CTAs are important, but you can have TOO MANY too, so strike a balance and ask for attention HERE and HERE.

  4. No Related Links
    Blogs are NASTY bad at building relevant next links. Without a plugin your blog will be backwards. Most default WordPress themes publish "archives" in reverse publishing order (most recent first). BTW, that sucks. You are better off to have related links at the bottom of a post AND create Top 5 lists across several dimensions such as popularity, most shared, most commented on, staff favorites and even bottom 5. Creating a priority list does wonders for content because it brings the MOB into play. We want to know what OTHERS think is interesting or bad or amazing. Lists work so USE 'em.
    We think of content as products. We want to merchandise, combine and suggest content just like an ecommerce merchant creates cross-sale and up-sale.

  5. Don't Leverage Analytics in PUBLIC
    I'm sitting at a Panera Bread writing this and there is a big sign sharing that the owners shared $19M with charity last year. Public feedback loops such as Top 5 ordered lists and Most Searched summaries help your visitors know you, your content and your tribe.

  6. No Social Shares or BAD Social Shares
    Wow we could write a mile on this one, but we will give you the quick version. 1. Make it easy to share every page 2. Remember you want some shares for your SITE and some for the content people are reading now and those are two different things and need two different social widgets. 3. ALWAYS include your @name in your auto-tweets and shares. 


Great post by the Scoop.iteers. Hope those ideas help you know how to fix six reasons your biz blog sucks. Time and web attention are way to valuable to ever SUCK. That is not to say we've never SUCKED (lol), but we try not to stink forever. Blog on :). M



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Marijo's curator insight, November 19, 2014 12:10 PM

Great tips to fix your blog.

If you didn't do it already do it now.

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Burn Down The House: Tapping Marketing's Big Bang

Burn Down The House: Tapping Marketing's Big Bang | Curation Revolution | Scoop.it

Burn Down The House
Driving to #columbusohio to go to +OhioStateMed again tomorrow I realized my idea for a book based on social shopping sucks. What we need is a new Cluetrain Manifesto, a no holds barred howl at the moon riff on the marketing revolution happening NOW. Apologize for being such a wimp yesterday, won't happen again :). M

Marketing's Big Bang Manifesto
https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Severe Marketing: How A Single Word Sells NyQuil via @Curagami

Severe Marketing: How A Single Word Sells NyQuil via @Curagami | Curation Revolution | Scoop.it
Severe Marketing shares how P&G creates 360 degree brand marketing & how you and your website can too.
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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake | Curation Revolution | Scoop.it

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - SocialMediaSlant.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".


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