Curation Revolution
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Curation is the next web revolution.
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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Conversations Are The New Money & Here's The New Money Math - via @Curagami

Conversations Are The New Money & Here's The New Money Math - via @Curagami | Curation Revolution | Scoop.it
Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
Martin (Marty) Smith's insight:

This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster.

The attribution monster exists because the web is so dynamic knowing who did what and why is difficult. Many things go into moving customers from visitors to buyers so accurate attribution is a myth.

Instead of trying to make web numbers make 2 + 2 = 4 sense I suggest isolating and assigning and then comparing. When you isolate and assign and then compare you see the FABRIC of the tapestry we lucky few Internet marketers weave.

Instead of attempting to assign attribution, something akin to putting a scarf on a raging bull, I like to make attribution moot by modeling around it (explained more deeply in the linked post).

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How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing

How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing | Curation Revolution | Scoop.it

 Newsjacking the Super Bowl with Dr. Dre
How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.

Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:

* BeatsbyDre.com has Richard Sherman on its cover.
* Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that).
* Richard Sherman is on the company's GPlus page.
* The company’s Richard Sherman ad almost has 2M views on YouTube.

Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.

 

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Internet Markeing Lessons From Coke Freestyle Soda Machine

Internet Markeing Lessons From Coke Freestyle Soda Machine | Curation Revolution | Scoop.it

Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.

We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :

  • Connect machines to the web and show top choices for this location.
  • Also show top "downloads" from major related cities (Charlotte or Austin for Raleigh).
  • Widgetize the "popular soda" app so it can be easily shared on blogs.
  • Have a contest on who can create the most tasty new flavor. 
  • Show a video on how to create new favors. 
  • Create FourSquare-like mobile - Freestyle games and interactions.
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