Curation Revolution
Follow
Find tag "Facebook"
39.9K views | +0 today
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Business in a Social Media World
Scoop.it!

Visual Guide for Social Media Networks [INFOGRAPHIC]

Visual Guide for Social Media Networks [INFOGRAPHIC] | Curation Revolution | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


------------------


Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

Great tips and factoids in this SMM summary infographic.

more...
No Boxes's curator insight, November 10, 2014 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 2014 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 2014 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

Scooped by Martin (Marty) Smith
Scoop.it!

Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ouch! Facebook Set to Eliminate Sponsored Stories in April & Why Hard To Market On FB

Ouch! Facebook Set to Eliminate Sponsored Stories in April & Why Hard To Market On FB | Curation Revolution | Scoop.it

Facebook will retire Sponsored Story advertisements beginning April 9. 

Marty Note
Wow, no sooner than I finish Gary Vaynerchuk's amazing explanation of about the value of Facebook's Sponsored Stories than I read Facebook will be eliminating them on April 9th.

Eliminating something a distinguished Internet marketing guru spends several pages of his latest book touting is the problem with Facebook marketing in a nutshell. Marketers are used to moving and changing, but investing in a platform requires enough stability to project ROI. 

Since Facebook changes all the time understanding how to "tune" marketing to the platform can be confusing and discouraging. The minute you find something that works, as a marketer, they eliminate or change it. 

Gary explains that Facebook is interested in protecting Facebook. Don't worry marketers know that since the message has gone out loud and clear from the beginning (and in sometimes very snotty ways). Marketers must know the expensive and finally successful strategies they create will be around long enough to provide some ROI. Anything else is simply another game of whack a mole. 

Wonder if Gary (@GaryVee) will blog about how the proposed changes impact his excellent explanation in Jab, Jab, Jab, Right Hook?  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Tips To ROCK Your Facebook Marketing With Images

5 Tips To ROCK Your Facebook Marketing With Images | Curation Revolution | Scoop.it

Great tips for how to make sure your images arrest and develop on Facebook. 

Great example of what works here from Coffee-mate. Tips include:

* Put Call To Actions In The Image. 
* Add a little competition into the mix (where you win either way). 
* Always take time to create IMAGE and text.

* CTA simple and clear. 
* Make sure real time feedback is in the mix (rich get richer). 

We live in visual times. Make sure your Facebook visuals arrest and develop. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

17 Survival Tips for Facebook Marketing

17 Survival Tips for Facebook Marketing | Curation Revolution | Scoop.it
This is the second infographic from our weekly series of infographics on Facebook Page Marketing.
Martin (Marty) Smith's insight:

Cool Facebook "survival tips" here. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Social Marketing Revolution
Scoop.it!

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Curation Revolution | Scoop.it

Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

FIPT = Facebook, Instagram, Pinterest and Twitter

more...
Martin (Marty) Smith's curator insight, December 26, 2012 11:12 PM

FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.

Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.

Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.


Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

Rescooped by Martin (Marty) Smith from An Eye on New Media
Scoop.it!

13 Examples Of Positive Impact Of Combining Photos With Social

13 Examples Of Positive Impact Of Combining Photos With Social | Curation Revolution | Scoop.it

If you are curious of why Facebook bought Instagram for so much money or why Pinterest is worth so much money... the answer is our societies shift to attraction to photos is the age of information over-load.  Also, we have been hard-wired to visual communication since our cave-man days.  Here are 13 great examples of how and why adding strategic photos to social media can help your marketing.

Ken Morrison

Social media photos: how to expand your social media presence with photos that attract and engage readers.


Via Ken Morrison
more...
Ken Morrison's comment, June 19, 2012 1:25 AM
Thank you for the rescoop. I am happy that I found your site. I am sure that I will return!
Ken Morrison's comment, June 23, 2012 12:32 AM
Thank you for the rescoop. It looks like you have a great site here.
Ken Morrison
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Marketing - The Most Valuable ROI

Social Media Marketing - The Most Valuable ROI | Curation Revolution | Scoop.it
Hunting social media marketing ROI can make it easy to ignore the most important point - you company, brand and product must have a social media marketing strategy.

...

My most popular Atlantic BT post with more than 300,000 viewers via RTs.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Collaboration Imperative - Video Notes After #DSCLT15 Today

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | Curation Revolution | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Facebook's Bait And Switch: Better To Be PIRATE than NAVY

Facebook's Bait And Switch: Better To Be PIRATE than NAVY | Curation Revolution | Scoop.it
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Martin (Marty) Smith's insight:

My disdain for Facebook continues as they tighten "edgerank" otherwise known as how they stop you from showing your content to your followers down to 1% or 2%.


If that sounds like the most successful bait and switch Ponzi scheme ever created you are thinking what I am thinking...that and NEVER AGAIN do I even contemplate putting branded content on that PIRATE network. 

How does the saying go? Fool me once shame on you. Fool me twice shame on ME. Never again. 

more...
Therese Torris's comment, March 20, 2014 4:35 AM
"Bait & switch" is the essence of most "free" services
Marc Ravaris's curator insight, March 27, 2014 6:16 PM

This has been happening regularly on the Fb site I manage. More likes, yet less visibility for posts, thought it was just me. Happening to you? Read this article.

Scooped by Martin (Marty) Smith
Scoop.it!

Facebook To Brands, "Drop Dead", But Should You Close Your Facebook Page?

Facebook To Brands, "Drop Dead", But Should You Close Your Facebook Page? | Curation Revolution | Scoop.it
Is it time for you to close your Facebook brand page? Here are three important things to consider
Martin (Marty) Smith's insight:

Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start. 

Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.

 

If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence). 



 

more...