Work and Value
Dan Ariely, author of Predictably Irrational a great book for Internet marketers, explains how meaning is more important than money in this excellent TED talk. In a series of experiments Ariely explains the delicate ballet we dance between motivation, meaning and value.
Reminded me of Daniel Pink's Drive: The Surprising Truth About What Motivates Us. This talk ties to Trendwatching's report on Demanding Brands too (http://trendwatching.com/trends/demandingbrands/ ).