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Scooped by Martin (Marty) Smith!

Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context]

Vonnegut Shares Most Successful Storyline All Time - Cinderella [& We Put In Biz Context] | Curation Revolution |

Kurt Vonnegut's Story Analysis: Cinderella Most Popular Storyline
We've watched this movie before. The hero starts low, slowly climbs only to be beaten viciously back down again. Not all the way down and we, the audience, know the hero's first journey has uniquely prepared them for the second.

This is a fascinating HBR post discussed on G+ in a business context.

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Rescooped by Martin (Marty) Smith from MarketingHits!

Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Curation Revolution |

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.

It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...

Via Lauren Moss, Brian Yanish -
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Martin (Marty) Smith from Surviving Social Chaos!

“This is how to do (Facebook) social marketing,” comScore says [study]

“This is how to do (Facebook) social marketing,” comScore says [study] | Curation Revolution |

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.


You’re more popular on Facebook


Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.


The clear message from Facebook: pay attention to your Facebook presence.


Read more:

***** Saw interview on CNBC last night and was impressed with 1. Facebook's understanding that they had a developing PR problem and 2 Using comScore to plug the hole in the dike. Smart marketing. Still not sure how to make money on Facebook, but the lack of that knowledge is starting to feel like it is on me not them. Marty

Via Martin Gysler, donhornsby
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Rescooped by Martin (Marty) Smith from The 21st Century!

How Much Is a Tweet Worth?

How Much Is a Tweet Worth? | Curation Revolution |
How much is a tweet worth? The question has an almost koan-like quality.

***** Tweet is worth less than I think and more than I know. Marty
Via Dr. Susan Bainbridge
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Rescooped by Martin (Marty) Smith from People To Watch!

My TEDxRainier Talk on The Soulful Company

My TEDxRainier Talk on The Soulful Company | Curation Revolution |

Gideon Rosenblatt from Alchemy of Change gives an inspiring talk on The Soulful Company.

**Watch the TEDxRainier talk on ' -- a new generation of firms that won't just tap the soul, but feed it too.

Thank you Gideon for important contribution to the business community.

Selected by Jan Gordon covering "Change Through Ongoing Discussions

See video here: []

Via janlgordon
Martin (Marty) Smith's insight:

This @ janlgordon scoop rocked.

Lori Wilk's curator insight, December 19, 2013 11:29 PM

We will hear more about leading from the heart.

janlgordon's comment, December 22, 2013 9:40 PM
Marty, thank you for sharing this, it's an excellent talk and Gideon is doing some very important work in the world!
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

8 Tips For Making The Most Of Your RSS Feed

8 Tips For Making The Most Of Your RSS Feed | Curation Revolution |

I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.


It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.

Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...

Via Martin Gysler
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Rescooped by Martin (Marty) Smith from social: who, how, where to market!

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Curation Revolution |
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Dr. Susan Bainbridge, Jekaterina Cernobrovaja
Martin (Marty) Smith's insight:

The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"

In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.

Several years ago when I wrote Platforms vs. Websites ( ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:

"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.

In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."

Paradigm Shift

As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.

The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that is to content what Spotify is to music.

Spotify and show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and win. Those who can't will be swept from the field.

Kudos to Clinton Bonner for such elegant thinking.

Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...


Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 


"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."


Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 


I am now following Clinton Bonner on Twitter.

Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 2:44 PM

Wow, niche communities around a single song, even.  

Rescooped by Martin (Marty) Smith from social: who, how, where to market!

Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI

Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI | Curation Revolution |

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more:

Via Martin Gysler, Jekaterina Cernobrovaja
Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

Semantic Keyword Research Important Starting Now

Semantic Keyword Research Important Starting Now | Curation Revolution |
***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Read more:

Via Martin Gysler
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Rescooped by Martin (Marty) Smith from SM!

Plan on a #SocialMediaFail

Plan on a #SocialMediaFail | Curation Revolution |
**** Been there done all of this. Marty

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”


Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:


“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”


Read more:

Via Martin Gysler, Khaled El Ahmad
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Rescooped by Martin (Marty) Smith from SM!

Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | Curation Revolution |

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .

Via David Blundell, Khaled El Ahmad
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