Kudos for Mattel. They got outside their own box and have created a Barbie Swimsuit edition campaign sure to get lots of press. Is that enough to save Barbie? Not by half (lol).
Last week I Scooped a post about how video games and mobile phones are destroying Mattel's dolls (http://sco.lt/5mzSmP) and momentary creativity won't change or alter that trend.