Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
THE Content Review Goldmine
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :
"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."
Via janlgordon, axelletess
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?
* Social shares and its help with seo, traffic and profits.
* Brand advocacy and word-of-mouth advertising.
* Brand shaping via listening and curation of content created by influential customers.
* Reward Ambassadors with social listening, support and inclusion.
* ASK for help.
Via Brian Yanish - MarketingHits.com
Myths Cost Internet Marketers Money
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience
**Know their pain points
**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience
**Select only the best content, don't just aggregate links that add to the noise
**Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Via axelletess, janlgordon