SEO Tips From Search Exchange 5 Great Tips From am session on SEO this morning shared by @steveplunkett :
* The SERP (Search Engine Response Page) is what you make it. * Paid Search Has To Consider PLAs (Product Listing Ads). * Natural Search & Paid Search Need To Work Together! * Find "sweet spots" where competition isn't (we call these "blue oceans"). * TEST Into the right strategy for your brand.
Emphasis on #3 is ours. If SEO (organic search) and paid search aren't working together each is hurting the other. There is no neutral. PLAs or Paid Listing Ads (the old Froogle) brings a visual component and that's all good.
Testing to find "blue oceans" or "sweet spots" where your competition isn't is the real important idea here. We also like creating "Curagami Scores" since connecting seemingly disparate competitors or websites across their social, pagespread and other values helps SEE patterns you can't see without that view (will be discussing this idea as Keynote speaker for FedEx on 7.30.14).