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Scooped by Martin (Marty) Smith
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People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

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Content Director by Scoop.it: Because We MUST Curate Content

Content Director by Scoop.it: Because We MUST Curate Content | Curation Revolution | Scoop.it

Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).

Can't wait for our demo tomorrow PM. Will report back.

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Scoop.it's Amazing Community Manager Ally Greer One of 50 Great Content Curators - via @CrowdFunde

Scoop.it's Amazing Community Manager Ally Greer  One of 50 Great Content Curators - via @CrowdFunde | Curation Revolution | Scoop.it
Ally Greer one of 50 Great Content Curators Are You A Great Content Curator? We’re Hiring 3 Words (About) Smart, Snappy, Singular Curates (4 Words or phrases) Energy, Smart, Fast, Dedicated Lives In San Francisco  S.it    Why We Love ‘Em Being a “Community Manager” for a startup with over a million …
malek's curator insight, April 30, 2014 10:22 AM

Search for the Community Manager  when you have a supportive and thriving online community of whip-smart professionals.

Marilyn Moran's comment, April 30, 2014 8:32 PM
Excellent choice!
Ally Greer's curator insight, May 5, 2014 12:23 PM

Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde

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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Curation Revolution | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 

Martin (Marty) Smith's curator insight, August 21, 2014 1:11 PM

add your insight...


Dr. Karen Dietz's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Curation Revolution | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Dr. Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - https://www.cendrinemedia.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin

malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Curation Revolution | Scoop.it

I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand. 

Martin (Marty) Smith's insight:

3 More Reasons @Scoopit ROCKS

Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time. 

I found 3 more reasons I love Scoop.it during our call:


1. Community
Scoop.it is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz. 

2. Real Time Fast Feedback
Scoop.it's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to Scoop.it's analytics. 

 

3. Benefits of the Commons
I wrote about the Commons Revolution recently (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and I've created a Scoop.it feed dedicated to the idea of the commons (http://www.scoop.it/t/commons-revolution ). I just witnessed an example as my Scoop.it feed outranks my Atlanticbt.com/blog post. 

The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly. 

Scoop.it has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons. 

Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself. 

Scoop.it and Slideshare are real commons built to help their contributors. KUDOS to the Scoop.it team, a nicer group of genius menshes you will never meet. 

 

Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit

My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit | Curation Revolution | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Martin (Marty) Smith's insight:

Too Good! My first Scoop.it Pic. Thanks to @Guillaume Decugisand kudos to @Scoop.itteam and a great content curation tool gets better.

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Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami

Brand Sculpting: 5 Online Branding Tips & 10 Tools via @Curagami | Curation Revolution | Scoop.it

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.

Martin (Marty) Smith's insight:

add your insight...

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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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Rescooped by Martin (Marty) Smith from Curation Revolution
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Why I Don't Like Scoopit Links on Twitter [Top Curation Revolution Scoop All Time]

Why I Don't Like Scoopit Links on Twitter [Top Curation Revolution Scoop All Time] | Curation Revolution | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Martin (Marty) Smith's insight:

add your insight...


Peg Corwin's comment, March 11, 2014 9:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
Dr. Karen Dietz's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Scooped by Martin (Marty) Smith
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"5 New eCommerce Lessons" - A Haiku Deck by Mark Traphagen of a ScentTrail Marketing Post

"5 New eCommerce Lessons" - A Haiku Deck by Mark Traphagen of a ScentTrail Marketing Post | Curation Revolution | Scoop.it

Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen. 

Martin (Marty) Smith's insight:

Lean Content Movement
Guillaume, Marc and Alley are championing a new movement I believe in. The "Lean Content" movement is about creating rich visual marketing and getting your point across faster and with less work by your audience.

My friend @MarkTraphagen just used one of his favorite tools, Hiaku Deck, to demonstrate this with my 5 New Ecommerce Lessons (http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html ) post.

I loved the example so much I embedded it on top of the post. Haiku Deck is a great tool and Mark is an amazing teacher.

COOL
Mark's Haiku Deck of my blog post is TRENDING on Slideshare (linked off their homepage):
http://www.slideshare.net/?ss

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