Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+
|Scooped by Martin (Marty) Smith|
Impact of Google Authorship Study
Amazing, comprehensive study from @Jeffalytics on the impact of Google authorship. Their conclusions that YOU are becoming more important than any single website you contribute to is one important conclusion. There are many more including if you aren't using Google Authorship tags expect to be beaten to a pulp.
Another implication is BRAND your writers in addition to your website. The value of branded writers is you can apply their author rank anywhere and at any time for an immediate impact on SEO.
Great conclusions at the bottom.
I followed up this Scoop with a brief post on ScentTrail Marketing sharing my best resource to LEARN about Google authorship and a handful of content strategy implications:
Also wrote about the study on Google Plus and received one comment about the study's flaws. The study may have flaws, but it is helpful to do what I need to do - get the tags added. The over, what we stand to gain, is so much greater than the under, the cost of tagging, you would think adding authorship tags is a no brainer. Not so much as it turns out (lol).
Here is the Google Plus conversation: