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Curation Revolution
Curation is the next web revolution.
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Scooped by Martin (Marty) Smith
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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution | Scoop.it

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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Scooped by Martin (Marty) Smith
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Story of Cancer Foundation Website Launch - How Stories Cure Cancer

Story of Cancer Foundation Website Launch - How Stories Cure Cancer | Curation Revolution | Scoop.it

Help!
Created the Story of Cancer Foundation website last night (long night too). If my Scoop.it friends see any grammar, spelling or link problems please email me (Martin@StoryofCancer.org) or comment and I will fix. Have to get some sleep and thanks. 

Story of Cancer Foundation is the 501c3 nonprofit we created to develop the "tech cures cancer" movement. Our first big project, Cure Cancer Starter (http://www.curecancerstarter.org) a crowdfunding platform for cancer research launches in a few weeks. 

Couldn't have gotten this far without help from many amazing friends. If you have a short Trust Martin testimonial sharing a few "Martin Rocks" comments would also be very helpful. 

Thanks, Marty  
email: Martin@StoryofCancer.org
@StoryofCancer
@ScentTrail 

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John van den Brink's curator insight, August 21, 2013 1:42 PM

This is not about social media, but I like to make an exception for this scoop because I have great admiration for my friend Martin. I "met" him on the internet and share gladly his Scoops because they have much value. I have great admiration for his dedication to the Story of Cancer.


If you have some spare time then please help Martin and the Story of Cancer Foundation! They can use your support.

Martin (Marty) Smith's comment, August 22, 2013 10:19 AM
Amazing how GOOD a friend John is considering we've never met. I got to go to Africa vicariously through him and someday soon I hope he explains Formula 1 racing to me in a way I can understand it. JVDB ROCKS :). Thanks John. Marty
John van den Brink's comment, August 22, 2013 2:10 PM
Martin thank you very much and I think we have an appointment about the Formula 1 soon :)