***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities.
Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference.
BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks,