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Scoop.it's Amazing Community Manager Ally Greer One of 50 Great Content Curators - via @CrowdFunde

Scoop.it's Amazing Community Manager Ally Greer  One of 50 Great Content Curators - via @CrowdFunde | Curation Revolution | Scoop.it
Ally Greer one of 50 Great Content Curators Are You A Great Content Curator? We’re Hiring 3 Words (About) Smart, Snappy, Singular Curates (4 Words or phrases) Energy, Smart, Fast, Dedicated Lives In San Francisco  S.it    Why We Love ‘Em Being a “Community Manager” for a startup with over a million …
malek's curator insight, April 30, 2014 10:22 AM

Search for the Community Manager  when you have a supportive and thriving online community of whip-smart professionals.

Marilyn Moran's comment, April 30, 2014 8:32 PM
Excellent choice!
Ally Greer's curator insight, May 5, 2014 12:23 PM

Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde

Rescooped by Martin (Marty) Smith from Writing_me
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Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note]

Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note] | Curation Revolution | Scoop.it

"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."


Could good content take over keyword advertising?


Via Ally Greer, Alessandro Rea
Martin (Marty) Smith's insight:

SEO Muscle Memory
I'm a former SEO. I guess that definition applies since organic SEO was worth millions when I was a Director of Ecommerce. I spent a week in Mill Valley CA with SEO Guru Bruce Clay and know the tricks Alley's Scoop refers to and I agree. There was a time when optimization alone could win. That was a different time in important ways:

* Less noise, less competition for top listings.

* SEO "Tricks" weren't known by a large population.

* That was the way Google structured the game.

 

What Navneet Panda, Google's brilliant engineer, did in modifying Google's algorithm changed everything. Google was in danger of being flooded by social signals and User Generated Content. Not so much now. 

Social signals + the Google float, an innovation Google originally created to expand ad inventory, became a lifesaver and a heart breaker. It is or will be impossible to optimize a website into Google top listing now (or soon).

People think of Google as this monolith, the all-knowing OZ. Not so much. Google indexes pages and keywords. I was asked the other day to win a tit for tat keyword battle and it was winnable NOW in the old way. Soon, as that vertical gets more sophisticated over time (and they all do), the ability to optimize into a SEO win will disappear. 

There is the tricky rub. Muscle memory says, to the person who asked for the old kind of help, we should be able to optimize to victory. Sorry, not so much anymore. Time to learn a new dance. Time to tell great stories. Time to win hearts and minds because that is the only way to SEO now. 

I wrote about the end of one approach, something I called "small ball SEO" and the beginning of another (great stories well told on a User Generated Content rich social platform) recently:

Imagination, Money And Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html    

 

BTW, I turned down the tit for tat SEO job. Life is way too short for such nonsense. Teams I've managed have profitably made more than $30M online with Average Order Values (AOVs) of around $60 so LOTS of transactions.


I share that stat because if you were to ask me the most important idea in creating so much value here is my answer:

DO WHAT GOOGLE TELLS YOU TO DO! 

Jesse Soininen's curator insight, January 5, 2013 11:39 AM

I´m just a messenger;)

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50 Great Content Curators - Ally Greer via @CrowdFunde

50 Great Content Curators - Ally Greer via @CrowdFunde | Curation Revolution | Scoop.it

One of our favorite people, Scoop.it Community Manager, Ally Greer, is @CrowdFunde's Great Content Curator today. Ally's infectious spirit, energy and commitment to share her experience as Scoop.it's Community Manager is a #mustfollow for every lucky few Internet marketer.

We are all in the community business now whether we realize it or not. Ally runs a community with 1M members and she does it with grace and intelligence. Helps to have a great team behind her, and she does, but we can all learn valuable lessons from the way Ally builds community .


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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013

Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013 | Curation Revolution | Scoop.it

Mashup these 4 content marketing posts and your Internet marketing wins in 2013.

Martin (Marty) Smith's insight:

http://www.scoop.it/t/web-content-digital-curation/p/3887156139/trends-be-discovered-in-2013-via-content-curation-and-the-interest-graph

Great article from the Scoop.it team's Ally Greer (@allygreer) on why content marketing is the much needed LION.

http://contentmarketinginstitute.com/2012/12/why-blog-isnt-generating-leads/

Great article from Marcus Sheridan aka The Sales Lion (@TheSalesLion) about the content saturation index or the ROAR of the lion.

Ally is right content marketing is the only marketing left and she is right. Marcus is also right. Everyone knows the importance of content now so the amount of DREK content being loaded up as I type this is staggering.

"We create as much digital content very 2 days now as from the dawn of man up until 2003." Former Google CEO Eric Schmidt

If Ally's excellent article is (A) and Marcus' is (B) here is (C):

Why Your Internet Marketing Must Disrupt
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html

 

If you must play in a crowded field NEVER do so like anyone else. You and your company are unique so DISRUPT to win.

And here is (D) also from @ScentTrail (my alter ego LOL):

Imagination, Money and Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html

 

Ally - Content marketing = NET so throw as much as possible.

Sales Lion - Already a lot of fishermen throwing lots of net, great tips on throwing yours better.

ScentTrail - Disruption Cuts through clutter.

ScentTrail - Find and live in Greatness, win hearts and minds.

 

Mashing those 4 posts together can help any Internet marketing team in 2013. What other posts should be mash into the MUST READ mix for 2013? Share your favorites and we will curate them in.

Ally Greer's curator insight, January 2, 2013 1:40 AM

A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!

Two Pens's curator insight, January 6, 2013 9:46 PM

I like Ally Greer's post.

Mustapha Barki's curator insight, January 20, 2013 8:00 AM

http://www.scoop.it/t/engineer-betatester/p/3995239686/friendship-page-facebook