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Curation Marketing
Using curation for marketing small niche businesses. Luxury and arts marketing, specialist business marketing.
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What Curators Need: Finding More Of What They Are Interested In - Technology Forecast

What Curators Need: Finding More Of What They Are Interested In - Technology Forecast | Curation Marketing | Scoop.it

In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.

 

"The Navigational phase of online information is just now emerging.

 

Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."

 

The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future. 

 

Insightful. 8/10


Watch the video here:  http://www.pwc.com/us/en/technology-forecast/2011/issue3/index.jhtml 


Via Robin Good
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Beth Kanter's comment, January 8, 2012 2:55 PM
Fantastic find! Thank you as always
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Curation Content Software

Curation Content Software November 12th. 2011, Discover, Review, and Curate Content from Blogs, YouTube, Twitter, Google News and Flickr.
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Content Curation Tools for B2B Marketing - Forbes | Web Biz Tutor

Content Curation Tools for B2B Marketing - Forbes | Web Biz Tutor | Curation Marketing | Scoop.it
Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process.
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9 Reasons Why General Motors Social Media Marketing Competition Was A Success | Jeffbullas's Blog

9 Reasons Why General Motors Social Media Marketing Competition Was A Success | Jeffbullas's Blog | Curation Marketing | Scoop.it
I recently met Christopher Barger (Director of Global Social Media for General Motors) via a comment on my blog post about social media marketing.

The article was titled "Who Is Winning At Social Media Marketing: Ford or General Motors?
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Getting Started with Content Curation | Content Curation | ideaLaunch

Getting Started with Content Curation | Content Curation | ideaLaunch | Curation Marketing | Scoop.it
As a blogger and web content writer, I was a tad embarrassed that I wasn’t familiar with the term “content curation.” One article I read said curation (Getting started with content curation - http://t.co/6qSXn5Y4...)...
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Glorisphere Concepts | Brand, Marketing and Content Creation - Topics on Social Psychology

Brand, Marketing and Content Creation - Topics on Social Psychology “The deep niche is that which is carved out of my soul through life experience and pain. The deep niche is sharing the honest story...
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The 7 Deadly Sins of Arts & Cultural Marketing

RT @clydefitch: Well done!7 Deadly Sins of #Arts & #Cultural #Marketing: http://t.co/o5dVRub0...
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Rescooped by Georgina Lester from Content Curation World
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The Newest Form of Marketing Communications: Content Curation - Forbes

The Newest Form of Marketing Communications: Content Curation - Forbes | Curation Marketing | Scoop.it
It’s the newest art form of marketing communications. It’s more than Integration, though it requires it.

It’s conceiving conversation streams in the way we used to conceive one-dimensional campaign themes and USPs in broadcast blasts.

It’s encouraging, even manipulating, the direction and outcomes of conversations. It’s amazingly difficult and complex, but it represents yet another fascinating growth area for those of us employed in counseling companies and individuals in the best ways to communicate.
Via Robin Good
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Content Curation: A Great Tool For Curating and Researching - Zotero

Content Curation: A Great Tool For Curating and Researching - Zotero | Curation Marketing | Scoop.it
For years, I’ve been looking for a serious online research tool that would let me not just add to the ratnest of bookmarks and “favorites” I have, but really control, annotate, correlate, tag and source online material.

Via Robin Good
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Rescooped by Georgina Lester from Social Media Content Curation
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Gis.to: More knowledge in less time

You’re a busy person, and there is so much great [long] content on the web. You need the information now, but don’t have time to read.

Gis.to is an aggregator of abstracts for the long-form web. It is a venue for the crowds to share the valuable nuggets of information held within long-form non-fiction content which often gets overlooked or ignored due to the massive amount of information produced by our society each day.

Long-form online content continues to be created and sought after, but the overall amount of content and social interactions available to information seekers today is often an inhibitor or distracter from the enjoyment and benefits of long-form content....
[read full article and watch video http://j.mp/qILYIW]
[other source is on The Next Web http://j.mp/nGbLh6]
Via Giuseppe Mauriello
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What we do | Optimal Access Inc.

What we do | Optimal Access Inc. | Curation Marketing | Scoop.it
Content #Curation is a powerful strategy for managing your online messaging and informing your followers - http://kauthor.com...
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The Web Week in Review - Website Magazine - Website Magazine

The Web Week in Review - Website Magazine - Website Magazine | Curation Marketing | Scoop.it
A lot of developments have occurred in online business the past seven days, with most of the usual suspects grabbing the biggest headlines.
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3 Ways to Benefit From Social Media Crowdsourcing | Social Media Examiner

3 Ways to Benefit From Social Media Crowdsourcing | Social Media Examiner | Curation Marketing | Scoop.it
How to use social media crowdsourcing to achieve powerful social engagement and activation around your social media campaigns.
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Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services - PR Cafe | PR Cafe

Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services - PR Cafe | PR Cafe | Curation Marketing | Scoop.it
82 percent of marketers now use content marketing in their programs #SEO #SEM http://t.co/nP0MtN6V http://t.co/bl002m3g...
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Print Lives and 10 Other Content Marketing Trends for 2012 | Kurat

Print Lives and 10 Other Content Marketing Trends for 2012 | Kurat | Curation Marketing | Scoop.it
Companies are realizing the power of creating and sharing (Print Lives and 10 Other Content Marketing Trends for 2012 http://t.co/z32h5PkD via @kuratcom...)...
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5 Great Social Media Sites for Curating Content - SocialTimes.com

5 Great Social Media Sites for Curating Content - SocialTimes.com | Curation Marketing | Scoop.it
Pinterest and other sites are making it even easier to collect, sort and share content.
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How to Adopt a Social Media Lifestyle | Social Media Today

How to Adopt a Social Media Lifestyle | Social Media Today | Curation Marketing | Scoop.it
While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full.   For...
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Curating company news: Time for company content curation to grow up | Business | Blog | Holtz Communications + Technology

Curating company news: Time for company content curation to grow up | Business | Blog | Holtz Communications + Technology | Curation Marketing | Scoop.it
Good #PR20 story: Curating company news: Time for content #curation to grow up #PR #contentmarketing http://t.co/wavG2wBM via @ThePRCoach...
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Content Curation Tools, Techniques and Tips Video

Content Curation Tools, Techniques and Tips Video | Curation Marketing | Scoop.it
Great content is the key to generating awareness and interest for products & services. Content curation is the answer to not having to create it all. (Check out this video from @eBizROI for tools, techniques and tips on content marketing!
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Marketing, business - 3 Rules for Niche Marketing

Marketing, business - 3 Rules for Niche Marketing | Curation Marketing | Scoop.it

Q: What should we know before our company goes after a niche market?

A: Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, markets all-in-one machines that print, fax and scan to segments of the home office market, while targeting larger businesses for higher-priced, single-function units.

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a select demographic or ethnic group in your area, such as Hispanics or Asians. You could advertise on ethnic radio stations, which have considerably lower rates than stations that program for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix.

Taking on a new niche can be a low-risk way to grow your business, as long as you keep in mind several important rules below.

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Why Content Curation Should Be at the Heart of Every Social Experience | ClickZ

Why Content Curation Should Be at the Heart of Every Social Experience | ClickZ | Curation Marketing | Scoop.it
Web 2.0 ushered in a new world of social media and web applications that facilitate participatory information sharing and collaboration. What followed was a myriad of web-based tools, applications, and platforms, most famously Facebook and Twitter, that allowed people to easily update, share, and access news and information in real time.

The connections within our social graph allow both brands and consumers the opportunity to leverage on the relationships between individuals to offer a richer online experience. At the same time, these tools changed the way people create and consumed media; suddenly everyone could become a media outlet, able to easily create, edit, and share information not just with their online connections but with literally anyone in the digital space.

The access to so much information almost instantaneously has led to information overload; most of the time, users are unable to ascertain validity and more often than not, there is a severe lack of both relevance and a personal context....
[read full article http://j.mp/oOcLtV]
Via Giuseppe Mauriello
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Google Goes To Luxury Printing and Data Curation To Market Itself

Google Goes To Luxury Printing and Data Curation To Market Itself | Curation Marketing | Scoop.it
Now the public is facing a digital data tsunami. “What strikes me as unique about our age isn’t so much that, as individuals, we feel overloaded and panicked about all the information we should know,” she says, “but the fact that everyone, whatever your walk of life, everyone now experiences overload.”

Google may be positioning itself as the curator for digital marketers. The rest of us, however, may have to fend for ourselves.
Via Robin Good
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Why Content Curation is the new Blogging «

Why Content Curation is the new Blogging « | Curation Marketing | Scoop.it
RT @shareist: RT @jonasthanatos: Why Content Curation is the new Blogging.: http://t.co/Iblu5UF...
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Content Curation Platform | Podcast Interview with Scott Jangro

Content Curation Platform | Podcast Interview with Scott Jangro | Curation Marketing | Scoop.it
A podcast discussion on The Bella Buzz with the founder of the Shareist Content Curation platform Scott Jangro.
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Turntable.fm and SoundCloud ushering in new era of social music | GigaOM | Social Media Content Curation | Scoop.it

Turntable.fm and SoundCloud ushering in new era of social music | GigaOM | Social Media Content Curation | Scoop.it | Curation Marketing | Scoop.it
As Turntable.fm has shown, a new era of social music may be upon us, one that is less about scaling wide, but more about going deep.
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