Why Curation Devalues the Product, Creator, and Viewer StreamingMedia.com The phenomenon is due to -- or at least has occurred concomitantly with -- the rise of “curation” as a term to refer to those who pick and choose content and share it on...
Scoop.it adds post scheduling for everyone through partnership with BufferExaminer.comNow, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:...
Step 1. Finding news to curate. The 3 steps to curating content are. Finding; Organising; Sharing. The simplest way to discover news on your topic is to use Google Alerts and feed the results into Google Reader where you can ...
3 Ways Online Content Marketing Acts as Your Virtual PR ManagerBusiness 2 CommunityIn this new paradigm, businesses have begun to realize that online content marketing can play the role of “virtual” PR manager, informing prospects about what you do...
"Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.
Content Curators are providing a very valuable service for the original author and their own audiences.
Here is what ethical, responsible curators are providing for content creators:
1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”
2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article
3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work
4. Curation is one of the building blocks of collective intelligence
5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before
6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business."
"Curation works best when the curated topic is crowdsourced." - would you agree? I think that it gets much more exiting when content is crowdsourced. You just never know what your followers can discover for you.
What No-content Marketing Will Look Like Huffington Post So I suggest that when there's finally been too much content marketing, it will be followed by marketing that reduces or eliminates content: "no-content marketing." What will that look like?
Georgina Lester's insight:
There's a lot to be said for using curation rather than creation for content marketing. Afterall if someone else has already written a good post about your topic then why bigger doing it again. However the idea of having no content marketing doesn't quite equate for the need for establishing your UWN voice, style and expertise in a very tight niche market. Or am I missing something?
Content Curation – When Did It Begin? Business 2 Community If you're doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new.
Paid Social Reviews Earlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, “Earned Media is far and away the most effective influencer of consumer trust.” (The emphasis ...
Business 2 CommunityContent Generation Is King: Don't Be a Peasant, Learn From The PrincesBusiness 2 CommunityGeneration is one step, something with which ContentEqualsMoney.com is always a top-choice provider and assistant, and curation is another...
Take your presentation to the next level by checking out these tips on how to produce and deliver a killer presentation. Content and Slide design are probably the two most important aspects of creating an amazing presentation, but both of them will be for nothing if you do not have any passion or put your heart into the topic you are presenting about. Some people do their presentations halfheartedly because they were forced to do so and some are afraid of how their presentation will turn out to be. If somehow you are in that situation, hold your head high and take responsibility for being a person who has to get the attention of the audience and get them to understand what you are trying to get across to them.
This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire. I'm curating this on 12/31/11, New Year's eve day.
Great article, 2012 will be a signicant year for content curation!
Here’s what caught my attention:
****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.
**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.
In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:
**Forty-eight percent of marketers are already employing content curation in some form or another
**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience
**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.
**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.
**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.
****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”
**When creating content for your brand, you are helping to educate your prospects only through vendor content.
**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.
**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.
**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Curation tools, techniques and practices are steady becoming more and more professional. Storify and Scoop.it are leading the pack with their new upgrades. Today Scoop.it also fixed the integration with Storify stories. Here is an example, curating articles, quotes, tweets, photos and videos.