Curation Marketing
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As paid reviews proliferate, earned media skills are more important ...

As paid reviews proliferate, earned media skills are more important ... | Curation Marketing | Scoop.it
Paid Social Reviews Earlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, “Earned Media is far and away the most effective influencer of consumer trust.” (The emphasis ...
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Curation Marketing
Using curation for marketing small niche businesses. Luxury and arts marketing, specialist business marketing.
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Why Curation Devalues the Product, Creator, and Viewer - StreamingMedia.com

Why Curation Devalues the Product, Creator, and Viewer - StreamingMedia.com | Curation Marketing | Scoop.it
Why Curation Devalues the Product, Creator, and Viewer StreamingMedia.com The phenomenon is due to -- or at least has occurred concomitantly with -- the rise of “curation” as a term to refer to those who pick and choose content and share it on...
Georgina Lester's insight:
Does it devalue? If it does, when?
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How to create an effective content curation plan | Social Media Marketing & Branding

How to create an effective content curation plan | Social Media Marketing & Branding | Curation Marketing | Scoop.it
"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought.
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10 Women That Rock Our Social Media World! - Business 2 Community

10 Women That Rock Our Social Media World! - Business 2 Community | Curation Marketing | Scoop.it
Business 2 Community
10 Women That Rock Our Social Media World!
Business 2 Community
10 Women That Rock Our Social Media World!
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Scoop.it adds post scheduling for everyone through partnership with Buffer - Examiner.com

Scoop.it adds post scheduling for everyone through partnership with Buffer - Examiner.com | Curation Marketing | Scoop.it
Scoop.it adds post scheduling for everyone through partnership with BufferExaminer.comNow, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:...
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Jimmy Ford's comment, January 9, 2013 10:22 AM
its cool
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How Curation Fits Into Your Content Marketing | Business 2 ...

How Curation Fits Into Your Content Marketing | Business 2 ... | Curation Marketing | Scoop.it
Step 1. Finding news to curate. The 3 steps to curating content are. Finding; Organising; Sharing. The simplest way to discover news on your topic is to use Google Alerts and feed the results into Google Reader where you can ...
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3 Ways Online Content Marketing Acts as Your Virtual PR Manager - Business 2 Community

3 Ways Online Content Marketing Acts as Your Virtual PR Manager - Business 2 Community | Curation Marketing | Scoop.it
3 Ways Online Content Marketing Acts as Your Virtual PR ManagerBusiness 2 CommunityIn this new paradigm, businesses have begun to realize that online content marketing can play the role of “virtual” PR manager, informing prospects about what you do...
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5 Curation Apps and Examples With a Wow! Factor - Business 2 Community

5 Curation Apps and Examples With a Wow! FactorBusiness 2 CommunityShare: Share: Just Story It curates content on storytelling. How can you use content curation in real life?
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Six Key Benefits Curators Provide To Content Creators: Jan Gordon

Six Key Benefits Curators Provide To Content Creators: Jan Gordon | Curation Marketing | Scoop.it

Jan Gordon writes:

"Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence 

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business."



See Jan's original and full commentary, from which the above was excerpted, here: http://www.scoop.it/t/content-curation-social-media/p/736241569/is-content-curation-stealing-or-a-shrewd-b2b-marketing-practice 

 

Read the original article: http://bit.ly/u89c95 


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janlgordon's comment, November 29, 2011 1:17 PM
Hi Robin,
Thank you so much for rescooping this and bringing it to the attention of a broader community. I really appreciate it.
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Create your own Social Curation Tools with IFTTT - Business Exchange

Learn how to program the web with the conditional statement “if this then that” (IFTTT) and create your own set of social curation tools for free.
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Crowdsourced Editors - Content Curators

Crowdsourced Editors - Content Curators | Curation Marketing | Scoop.it

"Curation works best when the curated topic is crowdsourced." - would you agree? I think that it gets much more exiting when content is crowdsourced. You just never know what your followers can discover for you.

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Georgina Lester's comment, January 12, 2012 10:34 AM
I think that this could be true - what do you think?
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7 Benefits of QR Codes for Content Marketing or Inbound Marketing | Seamless Social

7 Benefits of QR Codes for Content Marketing or Inbound Marketing | Seamless Social | Curation Marketing | Scoop.it
Here are 7 benefits of #QRCodes! http://t.co/imDJHxTa Contact us today for yours!
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21 Social Media Marketing Trends for 2012

we have collected trends in social media, marketing, business, gaming and mobile. We combined all of them into this presentation.
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Six quick tips for integrating social media marketing into your working day - Marketing News | UTalkMarketing

Six quick tips for integrating social media marketing into your working day - Marketing News | UTalkMarketing | Curation Marketing | Scoop.it
Six quick tips for integrating social media marketing into your working day, By John Hayes, iContact.
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What No-content Marketing Will Look Like - Huffington Post

What No-content Marketing Will Look Like - Huffington Post | Curation Marketing | Scoop.it
What No-content Marketing Will Look Like Huffington Post So I suggest that when there's finally been too much content marketing, it will be followed by marketing that reduces or eliminates content: "no-content marketing." What will that look like?
Georgina Lester's insight:
There's a lot to be said for using curation rather than creation for content marketing. Afterall if someone else has already written a good post about your topic then why bigger doing it again. However the idea of having no content marketing doesn't quite equate for the need for establishing your UWN voice, style and expertise in a very tight niche market. Or am I missing something?
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What Comes After Content Marketing? Here Are Four Ideas. - Business 2 Community

What Comes After Content Marketing? Here Are Four Ideas. - Business 2 Community | Curation Marketing | Scoop.it
Business 2 Community
What Comes After Content Marketing? Here Are Four Ideas.
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Content Curation – When Did It Begin? - Business 2 Community

Content Curation – When Did It Begin? - Business 2 Community | Curation Marketing | Scoop.it
Content Curation – When Did It Begin?
Business 2 Community
If you're doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new.
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As paid reviews proliferate, earned media skills are more important ...

As paid reviews proliferate, earned media skills are more important ... | Curation Marketing | Scoop.it
Paid Social Reviews Earlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, “Earned Media is far and away the most effective influencer of consumer trust.” (The emphasis ...
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Content Generation Is King: Don't Be a Peasant, Learn From The Princes - Business 2 Community

Content Generation Is King: Don't Be a Peasant, Learn From The Princes - Business 2 Community | Curation Marketing | Scoop.it
Business 2 CommunityContent Generation Is King: Don't Be a Peasant, Learn From The PrincesBusiness 2 CommunityGeneration is one step, something with which ContentEqualsMoney.com is always a top-choice provider and assistant, and curation is another...
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How Curation Fits Into Your Content Marketing: Enterprise-class ...

How Curation Fits Into Your Content Marketing: Enterprise-class ... | Curation Marketing | Scoop.it
Enterprise curation needs specialist tools and processes. Photo by contemplative imaging on flickr Part 3 of my content curation guide gives a taste of some.
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How to Produce and Deliver the Best Presentations in the World

How to Produce and Deliver the Best Presentations in the World | Curation Marketing | Scoop.it
Take your presentation to the next level by checking out these tips on how to produce and deliver a killer presentation. Content and Slide design are probably the two most important aspects of creating an amazing presentation, but both of them will be for nothing if you do not have any passion or put your heart into the topic you are presenting about. Some people do their presentations halfheartedly because they were forced to do so and some are afraid of how their presentation will turn out to be. If somehow you are in that situation, hold your head high and take responsibility for being a person who has to get the attention of the audience and get them to understand what you are trying to get across to them.
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Want To Be The 'Go-To' Brand in 2012? Create & Curate Content

Want To Be The 'Go-To' Brand in 2012? Create & Curate Content | Curation Marketing | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire. I'm curating this on 12/31/11, New Year's eve day.

 

Great article, 2012 will be a signicant year for content curation!

 

Here’s what caught my attention:

 

****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.

 

**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.

 

In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:

 

**Forty-eight percent of marketers are already employing content curation in some form or another

 

**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience

 

**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.

 

**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.

 

****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”

 

**When creating content for your brand, you are helping to educate your prospects only through vendor content.

 

**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.

 

**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

 

**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/rOEnZG]


Via janlgordon
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Scoop.it Went Live: Here is The Story - Curated, Scooped, Storified - and Scooped again!

Curation tools, techniques and practices are steady becoming more and more professional. Storify and Scoop.it are leading the pack with their new upgrades. Today Scoop.it also fixed the integration with Storify stories. Here is an example, curating articles, quotes, tweets, photos and videos.


Via The New Company
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The Age Of Relevance - relevance is the only solution to the problem of information overload | Brand & Content Curation

The Age Of Relevance - relevance is the only solution to the problem of information overload | Brand & Content Curation | Curation Marketing | Scoop.it
The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph.
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The Value Of Crafting Tailored Email Content For Each Customer Segment « iMediaConnection Blog

The Value Of Crafting Tailored Email Content For Each Customer Segment « iMediaConnection Blog | Curation Marketing | Scoop.it
The Value Of Crafting Tailored Email Content For Each Customer Segment #Marketing #CRM http://t.co/X7T5PlW8...
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Create your own Social Curation Tools with IFTTT

Create your own Social Curation Tools with IFTTT | Curation Marketing | Scoop.it
Learn how to program the web with the conditional statement “if this then that” (IFTTT) and create your own set of social curation tools for free.
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Tom George's comment, January 9, 2012 9:05 PM
Hey Georgina,
This seems interesting, have you tried this yet?