Quand on parle de blogging, on sait tous que le contenu est roi. On passe parfois beaucoup de temps à étudier un sujet, élaborer un plan et rédiger un article qui sera finalement moins 'populaire' que ce à quoi on se serait attendu.
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign.
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's visitors.