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Le storytelling, un outil du brand content

Le storytelling, un outil du brand content | Curation Inbound Marketing | Scoop.it
Il était une fois.... Le storytelling, comment susciter des émotions envers une marque grâce à une histoire
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17 Ways Marketers Can Leverage Facebook Graph Search |

17 Ways Marketers Can Leverage Facebook Graph Search | | Curation Inbound Marketing | Scoop.it
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
Stéphanie Gagin's insight:

Graph search to better understand your audience

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Optimisez l'impact de vos tweets grâce aux Twitter Cards - YouSeeMii

Optimisez l'impact de vos tweets grâce aux Twitter Cards - YouSeeMii | Curation Inbound Marketing | Scoop.it
Suite à notre piqûre de rappel concernant les techniques magiques du #Hashtag sur Twitter, je me suis rendu que nous n’avions jamais évoqué le sujet des Twitter cards sur ce blog ! Une faute professionnelle que j’assume totalement et que j’aimerais rattraper aujourd’hui Pas plus tard qu’hier j’ai encore vu une question sur un forum [&hellip...
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Video Inbound Marketing

Vidéo de présentation sur l'Inbound Marketing. Gagnez la confiance de vos prospect de façon naturelle tout en dégageant une expertise et une image de leader....

Via Jerome D. Simon
Stéphanie Gagin's insight:

Très belle vidéo pour comprendre le marketing de l'engagement et en français! Ca vous parle?

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Jerome D. Simon's curator insight, April 18, 3:50 AM

Une vidéo d'animation (en français!) de présentation du changement de paradigme induit par les nouveaux pouvoirs du consommateur (gros moyens : produite par Hubspot)

celineonline's curator insight, May 15, 1:40 AM

Le changement est là, l'inbound marketing y contribue. Découvrez le en vidéo, en français.

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5 Essential Social Media Metrics to Track and How to Improve Them

5 Essential Social Media Metrics to Track and How to Improve Them | Curation Inbound Marketing | Scoop.it
What are the most powerful social media metrics you should be tracking every day? We looked at the most important drivers for social media metrics and analyze
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HootSuite Improves Scheduling With Daily Customization

HootSuite Improves Scheduling With Daily Customization | Curation Inbound Marketing | Scoop.it
HootSuite has added a Buffer-like option to set which days of the week you want to share AutoScheduled posts, and how many times per day.
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Curation Inbound Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 18, 11:29 PM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 4:57 PM

this is great....

Heena Ali's curator insight, April 21, 8:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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Humaniser sa relation client, essentiel à toute activité selon Julien Bonnel - iAdvize

Humaniser sa relation client, essentiel à toute activité selon Julien Bonnel - iAdvize | Curation Inbound Marketing | Scoop.it
Julien Bonnel est responsable produit logiciel, et spécialiste du marketing opérationnel et de la gestion de la fidélisation client. Il est également l’auteur d’un blog dédié au marketing et aux technologies, www.jbonnel.com.
Stéphanie Gagin's insight:

La relation client, un des points d'amélioration! Tellement important pour capitaliser sur les clients satisfaits et les fidéliser. 

Ne délaissons pas ce dernier pilier du marketing digital. 

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Ryan Holiday on Growth Hacking

Ryan Holiday on Growth Hacking | Curation Inbound Marketing | Scoop.it
"Growth hacking really is a mindset rather than a tool kit."
Stéphanie Gagin's insight:

Les contours du Growth Hacking comme marketing du futur. Les entreprises innovantes doivent considérer l'aspect croissance en même temps que le développement produit.  

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5 Easy Steps to Maximize Conversions From Your International Audience

5 Easy Steps to Maximize Conversions From Your International Audience | Curation Inbound Marketing | Scoop.it
Our native language can affect our behavior and influence our purchasing habits. Indeed, language has been proven to affect our behavior considerably.
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The Key to Growth Hacking - Never Stop Testing

The Key to Growth Hacking - Never Stop Testing | Curation Inbound Marketing | Scoop.it
I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over their competition or simply drive more leads and more sales. They often want to look better than their competitors, rank higher in search engines and pay less for advertising. The answer I […]
Stéphanie Gagin's insight:

Tester / Mesurer / Répéter comme unique objectif d'atteindre de la croissance

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"Growth Hackers" cartoon | Tom Fishburne: Marketoonist

"Growth Hackers" cartoon | Tom Fishburne: Marketoonist | Curation Inbound Marketing | Scoop.it
There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether.
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Propaganda and Marketing - Are we still persuading?

Propaganda and Marketing - Are we still persuading? | Curation Inbound Marketing | Scoop.it
Check out just how closely tied propaganda and marketing are! You'll see the darker side of how marketers persuade. Reading time: 4.5 minutes.
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How Typography Affects Conversions

How Typography Affects Conversions | Curation Inbound Marketing | Scoop.it
When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?
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How to Create Buyer Personas With Google Analytics |

How to Create Buyer Personas With Google Analytics | | Curation Inbound Marketing | Scoop.it
Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.
Stéphanie Gagin's insight:

Savoir utiliser Google Analytics pour définir les Buyer Personas! 

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The Complete Guide to Understanding Consumer Psychology

The Complete Guide to Understanding Consumer Psychology | Curation Inbound Marketing | Scoop.it
Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds? Understanding the psychology of your visitors
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Infographic: What’s Inbound Marketing for Vacation Rental Companies?

Infographic: What’s Inbound Marketing for Vacation Rental Companies? | Curation Inbound Marketing | Scoop.it
Looking for a new way to increase bookings? Inbound marketing is the answer! Check out this infographic to learn more!

The inbound marketing method for vacation rental companies uses content market
Stéphanie Gagin's insight:

Inbound marketing strategy applied to vacation rental companies: Are you ready to attract, convert and transform strangers into repeat guests?

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Les longueurs idéales pour toutes vos publications en ligne

Les longueurs idéales pour toutes vos publications en ligne | Curation Inbound Marketing | Scoop.it
Combien de caractères pour un Tweet, un post sur Facebook ou Google+, pour un billet de blog et son titre, pour un objet d'email ?
Stéphanie Gagin's insight:

Que ces chiffres ne vous coupent pas dans votre expressions écrites! 

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9 outils que tout Inbound Marketeur devrait connaître - Ludis Media

9 outils que tout Inbound Marketeur devrait connaître - Ludis Media | Curation Inbound Marketing | Scoop.it
les performances du marketing en ligne est fortement liée à la technologie utilisée. Voici 9 outils que tout Inbound Marketeur devrait connaître
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8 Outils pour Améliorer votre Visibilité Internet - infocc - Website Engagement Maximizer

8 Outils pour Améliorer votre Visibilité Internet - infocc - Website Engagement Maximizer | Curation Inbound Marketing | Scoop.it
Il existe des centaines d'outils pour augmenter votre visibilité sur internet. Aujourd'hui, nous allons vous présentez avec notre infographie 8 astuces pour accroître votre visibilité.
Stéphanie Gagin's insight:

Une infographie pour résumer les principes de visibilité de l'Inbound Marketing

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Les mutations présentes et à venir du marketing : les 7 mercenaires du marketing » David Fayon

Les mutations présentes et à venir du marketing : les 7 mercenaires du marketing » David Fayon | Curation Inbound Marketing | Scoop.it
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An Investigative Approach to Social Media Content Analytics

An Investigative Approach to Social Media Content Analytics | Curation Inbound Marketing | Scoop.it
Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those ...
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The Data You Need to Make a Compelling Case for Inbound Marketing

The Data You Need to Make a Compelling Case for Inbound Marketing | Curation Inbound Marketing | Scoop.it
Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
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7 outils utiles pour vos contenus marketing

7 outils utiles pour vos contenus marketing | Curation Inbound Marketing | Scoop.it
De nombreux outils existent pour alléger la tache des e-marketer dans leur stratégie de contenu marketing. Une bonne méthodologie d'utilisation s'impose.
Stéphanie Gagin's insight:

Divers outils pour créer du contenu marketing

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Getting Started With Blogging: 16 Resources to Boost Your Blog |

Getting Started With Blogging: 16 Resources to Boost Your Blog | | Curation Inbound Marketing | Scoop.it
Want resources for getting started with blogging, start to finish? This guide tells all you need to know, including themes & plugins.
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Customer Development Hacks for SaaS Startups

Customer Development Hacks for SaaS Startups | Curation Inbound Marketing | Scoop.it
There are several ways to do Customer Development for a SaaS startup, but Greg Pietruszynski of growbots has a great hack to speed up the process.
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