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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Gamification, Augmented Reality, connect.me, Singularity, 3D Printer, Technology, Apple, Microsoft, Science, wii, ps3, xbox | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.

 

It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart business will learn how to curate relevant content to their audience or hire someone to do it for them.

 

The standout points are:

 

***The Panda update, which put higher priority in high-quality content affected 12% of Search.

 

***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!

 

***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://www.entrepreneur.com/blog/220662]

 


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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Gamification, Augmented Reality, connect.me, Singularity, 3D Printer, Technology, Apple, Microsoft, Science, wii, ps3, xbox | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.

 

He refers to blogging and using 10 different addictive types of content that attracts readership like a magnet. 

 

This is when:

 

**You're providing solutions through content that addresses their pain points. The same information applies to curating content.

 

**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.

 

Excerpt:

 

"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping customers find solutions and ideas is an easy way to provide addictive content"

 

Here are a few addictive content types.

 

**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.

 

Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.

 

Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.

 

**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!

 

****Bullet points, screen shots and subtitles are all important elements to provide easy reading.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Read full article: [http://bit.ly/w1LWFC]


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