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Content curation is the process of collecting and organizing different pieces of information and then republishing it to a specific audience.
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Todd Lohenry shared this post on Facebook page. (December 2, 2011 7:57 AM) |
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Todd Lohenry shared this post on Tumblr. (December 2, 2011 7:56 AM) |
curation for thought leadership
To engage an audience tell a story about your business or customers. How and why did the company start? What problems do you solve for your customers? What mistakes have you made and how did you learn from them? 
According to the Romain Goday, there are five distinct approaches to content curation. They are:
1. The Expert Approach: Curators
2. The Crowd Approach: Popularity
3. The User Behavior Approach: Personalization
4. The Relationships Approach: Social Graph The social graph is an increasingly used approach to curate information.
5. The Patterns Approach: Emergence
And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.
He concludes with a simple but insightful point:
"Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users.
Tools cannot effectively understand the context of the user.
So the challenge is to reduce the noise without filtering information that could be valuable for the user.
Just as a reminder, it would require 413 IBM's BlueGene supercomputers to replicate the operational capabilities of the human brain. So there is no doubt that successful tools need to leverage the human abilities instead of replacing them."
I would additionally underline, how important it is, for those very tools that claim to cater to curators and content curation needs, to better develop their noise filtering abilities without taking away opportunities for relevant discovery, instead of trying to guess what we may prefer or want.
For all content curation tools this is a urgent challenge to overcome or curators will be very soon incapable themselves of sifting through the huge quantity of news they will be receiving.
(Curated by Robin Good) Via Robin Good The secret of good reviews and positive word of mouth is simple: if people get the joke, feel like insiders, finish the book, grow, learn, and are part of what you make, you win. If they don't, if your product... 
The quickest way to get thrown on a big pile of irrelevancy is to be a "me too" social drone. 
The identification of emerging patterns is essential to content curation. This post lists the top reasons why content curators need to pay attention to them. 
Via Scoop.it - Monetizing The Customer ExperienceContent curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pr... 
The discussion surrounding the merits of so-called web aggregators went to another level this week as some Internet heavies weighed in on the debate We [...]... 
Follow the 'via' link to learn more... 
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? Follow the 'via' link for more... 
KBucket pages can now be published on mobile phones. This means every user can now create their own custom news channel on any topic, organize it into multiple streams, and publish it as a Mobil (How to use curation to editorialize and publish... 
Social media used to be considered a school's worst enemy. 
“Content curation is the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources (and by that I mean articles, blog posts, videos, photos, tools, tweets, ... 
"When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques." |
KBucket is a curation platform. KAuthors are news curators, activist, marketers, science researchers - anyone with a passion and need to organize and share information on any topic and for any reason. 
Most of what is written about collaboration is positive. Even hip. Collaboration is championed enthusiastically by the Enterprise 2.0 experts, as well as leading thinkers like Don Tapscott as the ...
Content curation is the process of collecting and organizing different pieces of information and then republishing it to a specific audience. 
Content Curation involves gathering and sorting information from multiple sources on the web and presenting it to readers. Paper.li makes it easy to use technology to curate content. 
There are good ways and there are bad ways that our "data exhaust," the cloud of data we emit when we engage in everyday activities online, can be used to our own benefit. 
The hardest part about starting a Facebook fan page from scratch is building the fan base. 
Check out this great blog post at Seo Strategy Blog : Guest post written by Pawan DeshpandePawan Deshpande is CEO of HiveFire, producer of Curata online content curation software. 
It's that most wonderful time of the year ... time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, (Five Social Media Trends for 2012 | Social Media Explorer: Content Marketing. 
By Antonia Harler Everyone, rightly or wrongly, wants to be part of the thousands of ‘conversations’ taking place online right now. 
Numerous content curation platforms, tools and websites are emerging at a rate of knots in 2011, making sense of the social web, and the mountain of content to be consumed. Here's a collection of some of the standout startups. 
... their readers or followers. A curator becomes a thought leader through commentary to provide context and meaning to the information they curate into a blog post or a share with their “real-time” audience on the social web. |
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