How does content curation affect a business and community, offline? I know firsthand the value of using online content, some of it curated, to build the brand of a new brick-and-mortar business. Curation is a tool that gets a lot.
In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience.
Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.