How does content curation affect a business and community, offline? I know firsthand the value of using online content, some of it curated, to build the brand of a new brick-and-mortar business. Curation is a tool that gets a lot.
In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience.
Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.