AdAge.com (blog) Publishers Sell Sponsored Content Made for Instagram, Snapchat AdAge.com (blog) "We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast.
Dans notre quotidien ultra connecté, l’intelligence digitale change nos modes de consommation. Transformés en télécommandes, les smartphones y sont des armes de contrôle. Avec Vibease, ils décident même du plaisir solitaire des adeptes du godemichet.
When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says....
Nobody told eighth-grader Cassidy Williams that computer programming isn’t for girls. Williams overheard a schoolmate talking about the website he was making, and decided she wanted one, too. So she built one.
Like a tourist who arrives in Paris barely able to say “Bonjour,” Williams expanded her coding vocabulary by surmounting new challenges. Before long, she could flow graphic elements and text on the colorful, “silly” Web pages she cobbled together. A photo gallery came next, and a chat room followed. When Williams invited her schoolgirl chums to the site, a lively social community blossomed within her creation.
“This was before Facebook, and they were all embracing it just as much as I was,” Williams recalls. At the time, no one mentioned the words “geek” or “nerd.” No one told her that girls don’t code. That would come later.
Few girls and women learn computer programming skills in the United States, and the number who do is falling. In 1990-91, 29 percent of all undergraduate computer and information science bachelor’s degrees went to women, according to the U.S. Department of Labor. Now, only 18 percent do. A growing band of experts say those numbers must change — not only to give women better opportunities, but to strengthen the U.S. economy. By 2020, there will be 1.4 million open jobs in fields related to computing, and at current U.S. graduation rates for computer science degrees, two-thirds will go unfilled by Americans.
How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....
The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.