Le marketing de contenu est une technique efficace pour les marques de maintenir une presence en ligne tout en ayant une veritable valeur ajoutée. Curata est un outil qui facilite la curation pour les marketers.
A l'heure d'Internet, beaucoup de métiers traditionnels se sont adaptés aux nouvelles technologies mais on a vu également apparaître nombre de nouveaux postes, explique la BBC dans un article consacré aux nouveaux métie...
La curation est une activité qui se développe depuis ces dernières années sur le web, et qui consiste à identifier des sources de contenus (sites, blogs, médias sociaux), à en trier les contenus les plus pertinents, et à les présenter...
Robin Good: Well researched and resourceful article by Amalia Agathou on key trends and technologies that are transforming the fashion industry.
One such new key transforming factor is "curation" and the many ways it's being used to help individuals find, share and endorse the products they like the most.
"Curated commerce: A growing number of fashion sites at the affordable end of the market work with influential bloggers, stylists and celebrities to sell products via e-shops with an editorial feel."
A few examples:
"1) London-based Stylistpick, offers consumers a “personalized showroom” full of products selected by well-known stylists.
2) #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective a group of fashion bloggers, stylists and eBay fanatics.
3) Yoox often features a section with picks by celebs like the most recent Orlando Bloom: His choice for her.
4) ASOS finder is curated by its own community.
Sites that used mechanism for personalized curation, like Google’s Boutiques.com, haven’t caught on so far, partly because in order for a successful recommendation system to work effectively it needs significant volumes of user data, and shopping preferences in fashion change extremely quickly.
Maybe a hybrid shopping site that uses recommendation engines along with shopping assistance by professional stylists is the next step."
The article looks also into other key factors influencing big changes sweeping the fashion industry, such as video, mobile apps, crowdsourcing and more.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Intel nous propose depuis quelques semaines un nouveau blog qui reprend visuellement un principe bien connu de présentation des contenus sous format mosaïque (Présentation des contenus sous format mosaïque).
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
Voici donc le tout dernier article de ce dossier consacré à la ma pratique de la curation de contenus. Après 5 billets décrivant ma démarche, je termine la série en faisant le bilan et en ouvrant quelques pistes pour l’avenir.
"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog.
Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.
How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue to justify it. Like some bloggers do.
As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:
- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.
But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell.
Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?