Friendize.me permet à un consommateur de faire appel à ses amis pour définir ses besoins lorsqu'il cherche un produit ou un service en en fonction de leur expertise. Mais également d'aller chercher des personnes si elles n'ont pas le profil. 
Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.
... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."
And then he presents three online services that are making the best of content curation for marketing products.
From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.
Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.
This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.
Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."
Insightful. 7/10
Full article: http://thefutureofads.com/a-shift-to-curation ; Via Robin Good 
Fabienne Vandekerkove, Consultante Senior chez Knowledge Plaza et Gregory Culpin, Business Developper, ont donné une présentation sur le phénomène de la. Via Pierre DURAN CAMPANA Les informations collectées lors des activités de veille sont maintenant partagées collectivement, réutilisées, contextualisées et commentées. 
Une nouvelle tendance dans l'e-commerce : la curation de produits : Everlane, Ahalife, One Kings Lane, My Favourite Things... Via Pôle Régional Numérique 
Qu'elle soit critiquée, ou bien portée aux nues, la curation s'est durablement installée dans le paysage web 2.0 mondial. 
Tout savoir sur le web social : des médias sociaux au community management en passant par les supports mobiles d'Apple. Kevin Poudoulec vous présente son travail de veille et de curation. Via Michel ![What is Curation? [Video] | curation definition | Scoop.it](http://img.scoop.it/1kujfWPFsBHdETV0TBwubDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Curation has been a hot topic of discussion. Twitter, Tumblr and Pinterest are the engines of "curation" Today, Percolate, a startup put up a video about curation that is worth watching. Curator: Someone who plans and oversees the arrangement, cataloguing, and exhibition of collections. S/he describes and analyzes valuable objects for the benefit of researchers and the public. Via Paulo Simões, Gust MEES 
...The Curator’s Code is an effort to keep this whimsical rabbit hole open by honoring discovery through an actionable code of ethics — first, understanding why attribution matters, and then, implementing it across the web in a codified common standard, doing for attribution of discovery what Creative Commons has done for image attribution... Via Lucas Gruez 
"...I want to point out that people with better PKM skills, an ability to create higher value information, and a willingness to share it, will become more valued members (nodes) in their professional networks." (Harold Jarche)
Robin Good: In this short article analyzing the PKM (personal knowledge management) process it is interesting to note the strong affinity it has with curation.
"The critical part of PKM is in personalizing information and experience, or to use a business term, adding value.
Ross Dawson shows five ways to add value to information (my examples/descriptions follow):
1) Filtering (separating signal from noise, based on some criteria)
2) Validation (ensuring that information is reliable, current or supported by research)
3) Synthesis (describing patterns, trends or flows in large amounts of information)
4) Presentation (making information understandable through visualization or logical presentation)
5) Customization (describing information in context)."
More info and examples presented in the article do not seem to include yet the appearance of a trusted news curator as a means to develop such PKM, which although is defined as "an individually created process", it could rely in the near future not just on tools, but also on the filtering and curation work of other humans.
Or not?
Full article: http://www.jarche.com/2010/03/sense-making/ Via Robin Good 
Cette start-up propose une approche de niche pour les développeurs et permet aux éditeurs de gérer leur propre app store. Appstores propose à ses clients des outils de personnalisation et d'e-marketing. 
Chaque heure, des milliers de vidéos sont partagées à travers le monde. Chaque heure, des billets de blogs sont écrits et publiés sur les 150 à 200 millions des blogs actifs que compte l’écosystème Web. Via A Grolleau-Fricard |
Les informations collectées lors des activités de veille sont maintenant partagées collectivement, réutilisées, contextualisées et commentées. Lien vers article : Curation: la fin du «parad... La curation, un positionnement éditorial ? | Arnaud Briand | Webmarketing & co'm | E-co... | @scoopit via @ApikConseils http://t.co/3wQESYRp (La curation, un positionnement éditorial ? | Arnaud Briand | Webmarketing & co'm | E-co... 
What is the distinction between editors and curators?
With the flood of information on the Internet, curators like Brainpickings' Maria Popova believe their role is much more than aggregating, but rather being moral knowledge ambassadors.
Join the debate on the art of curating with insights from the New York Times' David Carr. Via Kenneth Mikkelsen With so much information to process, it’s too hard to boil all this data into easily accessible and relevant chunks. 
Exemplaire Unique #7 - "La Curation" (RT julien_parker: La #curation expliquée par l'agence #4uatre http://t.co/jKfBE7JC http://t.co/jKfBE7JC...)... 
Source: bethkanter.org via Beth on Pinterest A great curated story by Guillaume De Cugis of Scoop.it who has nicely synthesized the topics discussed yesterday at SXSW with Maria Popova (BrainPickings), David Carr (the New York Times), Mia Quagliarello (Flipboard) and Noah Brier (Percolate). Moderated by Max Linsky (longform.org). See also the sketchnote at : http://blog.fueledbycoffee.com/tagged/sxswcurate Via gdecugis, Robin Good 
Quelle soit critiquée, ou bien portée aux nus, la curation s’est durablement installée dans le paysage web 2.0 mondiale. De Pearltress en passant par Scoop.it, il existe de nombreux acteurs et outils permettant de s’en servir. 
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. There's a new movement underway. If you haven’t come across Pinterest yet, you soon will do. |
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