Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Voici donc le tout dernier article de ce dossier consacré à la ma pratique de la curation de contenus. Après 5 billets décrivant ma démarche, je termine la série en faisant le bilan et en ouvrant quelques pistes pour l’avenir. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog.
Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.
How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue to justify it. Like some bloggers do.
As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that: - Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic; - Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.
But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell.
Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think? Via Deanna Dahlsad, gdecugis 
Brian Yanish - MarketingHits.com's comment,
October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
gdecugis's comment,
October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment,
October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
See on Scoop.it – Cultural Studies & Web Culture Articles sur la curation provenant du site Veille et Recherche See on veille-et-recherche.fr. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Lancement du « Digital Humanities Curation Guide » http://t.co/8oYf1qkV... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
La curation: une solution simple et efficace pour promouvoir un savoir faire de PME à moindre cout ! Via algrappe Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Angoisse, dépendance, addiction, boulimie, compulsions,.. tant de symptômes qui pourraient qualifier un addict à la nourriture mais qui peut être transposé à l’addict de l’information. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.
She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.
Here's what caught my attention:
Manage you attention, not just your time
**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.
**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly
**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals
**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.
**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/MyQ1Nw] Via janlgordon, Robin Good Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Le marketing de contenu est une technique efficace pour les marques de maintenir une presence en ligne tout en ayant une veritable valeur ajoutée. Curata est un outil qui facilite la curation pour les marketers.
maurage christophe's insight:
Curation PME Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
L'utilisation de la curation dans les stratégies de communication / content marketing / CM / SEO Animé par Marc Rougier, Président de Scoop.it. Via La Mêlée 
Marc's comment,
December 3, 2012 3:26 AM
Merci pour la diffusion! On prendra un angle pragmatique et business pour ce workshop: comment se servir de la curation dans sa stratégie de marketing ou de veille, et exemples de la vie réelle, dans les PME comme les grands groupes. Avec aussi la participation d'Aurore Beugniez de MyFeelBack et de Maxime Garrigues d'XPrime.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A l'heure d'Internet, beaucoup de métiers traditionnels se sont adaptés aux nouvelles technologies mais on a vu également apparaître nombre de nouveaux postes, explique la BBC dans un article consacré aux nouveaux métie... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
La curation est une activité qui se développe depuis ces dernières années sur le web, et qui consiste à identifier des sources de contenus (sites, blogs, médias sociaux), à en trier les contenus les plus pertinents, et à les présenter... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Robin Good: Well researched and resourceful article by Amalia Agathou on key trends and technologies that are transforming the fashion industry.
One such new key transforming factor is "curation" and the many ways it's being used to help individuals find, share and endorse the products they like the most.
"Curated commerce: A growing number of fashion sites at the affordable end of the market work with influential bloggers, stylists and celebrities to sell products via e-shops with an editorial feel."
A few examples: "1) London-based Stylistpick, offers consumers a “personalized showroom” full of products selected by well-known stylists. 2) #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective a group of fashion bloggers, stylists and eBay fanatics. 3) Yoox often features a section with picks by celebs like the most recent Orlando Bloom: His choice for her. 4) ASOS finder is curated by its own community. Sites that used mechanism for personalized curation, like Google’s Boutiques.com, haven’t caught on so far, partly because in order for a successful recommendation system to work effectively it needs significant volumes of user data, and shopping preferences in fashion change extremely quickly. Maybe a hybrid shopping site that uses recommendation engines along with shopping assistance by professional stylists is the next step."
The article looks also into other key factors influencing big changes sweeping the fashion industry, such as video, mobile apps, crowdsourcing and more.
Insightful. 8/10
Original article: http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
Via Robin Good Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from: - whether because your audience will find you first on social networks - whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators. Via gdecugis 
Сергей Житинский's curator insight,
December 12, 2012 6:21 AM
Еще одно мнение об эффективности фильтрации и подбора контента людьми - пользователями и экспертами... "Медиа и контент - занятия для людей и это большая проблема для нас, что мы отдаем иак много власти роботам, типа Гугл" - говорит Иона Перетти, совладелец газеты и гендиректор социального сайта Buzzfeed.com
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Intel nous propose depuis quelques semaines un nouveau blog qui reprend visuellement un principe bien connu de présentation des contenus sous format mosaïque (Présentation des contenus sous format mosaïque). Via Erick Hostachy Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Véritable pratique métier pour certains, pillage des contenus pour d’autres, la curation ne laisse pas indifférent. Via Juan Carlos Vergara Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
La curation est l’aggrégation de textes, de sujets, de curiosités et de les mettre en avant. Dans les bibliothèques, encyclopédies, les musées, les journaux, et maintenant, sur le web ! Ce co... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Un très bon article sur la curation qui explique bien ce que je tente de faire avec mon blog http://www.webmarketing-com.com/2012/02/10/12002-la-curation-peut-elle-devenir-un-positionnement-editorial. Via JC Dichant Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
