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Amazon drops Lovefilm Instant brand

Amazon drops Lovefilm Instant brand | Curation | Scoop.it
Amazon has announced plans to merge Lovefilm Instant into Amazon Prime, the next day delivery service associated with its online store. Prime Instant Video will launch next Wednesday and will ultim...

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Cable TV Contributes More than 60 Percent of Hollywood Profits (Analysis)

Cable TV Contributes More than 60 Percent of Hollywood Profits (Analysis) | Curation | Scoop.it
This story first appeared in the Jan. 10 issue of The Hollywood Reporter magazine.
How dependent is Hollywood on cable TV networks?

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The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market

The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market | Curation | Scoop.it
Suppose you are a chief executive or run an ad sales team. One of your top performers is hitting his quotas, but he's not up to date with the latest digital advertising streams....

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Mattia Nicoletti's curator insight, February 23, 2014 3:56 AM

"Fallon created a lot of snackable media - and it is his digital audience that really matters. Those viral videos, tweets, Facebook likes, those are the real consumers that NBC is after. Leno, for all his fan loyalty and competitive TV audience metrics, didn't deliver digitally. Thanks Jay, it's been a great run but I need a 90-second spot that can hit the 18-44 demographic."


These are the moves that can convince ad investors to switch investments from traditional media to digital ones.

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Will Social Video Ads Change TV Advertising?

Will Social Video Ads Change TV Advertising? | Curation | Scoop.it
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US.

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