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Rescooped by Amita Malhotra from Measuring the Networked Nonprofit
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More signal less noise: why attention matters but engagement is a t...

Originally presented by Simon Nash at Internet World London 2013

Via Beth Kanter
Amita Malhotra's insight:

The title says it all - '...engagement is a tactic not an outcome.'

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Beth Kanter's curator insight, April 29, 2013 10:56 AM

Not sure I agree that it is an output vs outcome ...

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Swipe - simple, easy, elegant presentations. | ...

Swipe - simple, easy, elegant presentations. | ... | Curation Best Practices | Scoop.it
Swipe is the easiest way to create beautiful presentations on the web. Use any device to present, and share to anyone on any device live. And it's completely free! (Swipe - simple, easy, elegant presentations.
Amita Malhotra's insight:
Prezi set the wave for looking at presentations beyond PowerPoint. An attempt in the same direction, to be seen how impactful.
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Rescooped by Amita Malhotra from Social Media Content Curation
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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Curation Best Practices | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
Amita Malhotra's insight:

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

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Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

Rescooped by Amita Malhotra from SEO Tips, Advice, Help
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The Perfect Facebook Contest App [Infographic] — socialmouths

The Perfect Facebook Contest App [Infographic] — socialmouths | Curation Best Practices | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app

Via Bonnie Burns
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Bonnie Burns's curator insight, April 26, 2013 4:46 PM

This Infographic outlines all the elements you should consider when planning your next contest, designing the Facebook App for it, and a few tips on how to promote it.

Michael Kristiansen's curator insight, April 27, 2013 2:27 AM

Creative contests help engage fans and increase awareness and interest.

 

suckhoenamkhoa's curator insight, April 27, 2013 2:32 AM

Hello

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55 Content Curation Tools To Discover & Share D...

55 Content Curation Tools To Discover & Share D... | Curation Best Practices | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content (55 Content Curation Tools To Discover & Share Digital Content | @scoopit via @catspyjamasnz http://t.co/7YOHUAcnKe)...
Amita Malhotra's insight:
It would be good to start curating these tools by categories - for Twitter, for enterprise usage, lists, multimedia, mobile etc. For now will make do with laundry lists.
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