Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.
Kristina Schneider's insight:
Trust is built with a client when they are confident of your expertise. For consultants, a great deal of the work is educating your client in order to gain that confidence and trust. Becoming their "go to" person on your area of expertise is one of the key ways. Good marketers have always known this and social media makes it much more accessible.
Whether you are a person who just likes to stay on top of the latest news, a blogger like me who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list of great new tools to read and share your favorite content.
In response to world renowned content curation expert Robin Good, I have provided a video crash-course in order to explain what I was talking about in Google Reader Conspiracy: Google Removes Content Curators/Syndicators Best Friend.
Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos.
There are more and more signs that Content Curation is starting to “grow up”. The tools are maturing, ever more impressive cases are being created and interest from investors is rising. However - yet to come – are long-term, consistent and sustainable business models.
Giuseppe Mauriello: If you are searching a plugin to use for your WordPress site as your content hub to curate and create content, and to see full integration with Twitter, you will appreciate immediately the value in Dashter immediately.
It’s a WordPress plugin – so it installs and runs directly inside your administrative dashboard. Your website instantly transforms from a website to a powerful command center for your social media activities.
Dashter is a combination of several powerful social media tools in one. It helps you about:
1) LISTEN to real-time conversations and tweets on Twitter, with an ear towards listening for topics & conversations that are related to the content you post on your website. Filter out the noise and use Dashter’s listening tools to discover tweets that matter to you.
- You can control your entire Twitter account from within your WordPress dashboard;
- View trends in your social circles, use your content as a springboard for searches, and stay connected with your lists;
- Reply, ReTweet, Quote, Favorite, and all your favorite Twitter actions are available throughout your blog. Listen in on any search, list, or hashtag – or just explore.
2) CURATE with Dashter with exclusive in-line content curation platform is the state-of-the-art in collecting, organizing, and creating fresh content on your site from existing tweets. And unlike 3rd party “curation” tools – the content originates from your website. Add context & build original articles in minutes.
- Every tweet you read inside Dashter includes a Curate option, so you can curate anything that inspires you.
- Curating tweets with Dashter lets you include Tweets in any post you designate. You can start a post and then seek out inspiring or relevant tweets to include, or you can find a tweet first and start a post from there. The choice is yours.
- When you curate a tweet using Dashter, not only is the tweet content pulled in to your post, but we also import the people who were included.
- Dashter will automatically import any #hashtags from the tweets you curate as WordPress tags.
- Curated Tweets can be embedded using our basic formatting, the Twitter Embed method, or using the popular Blackbird Pie plugin.
- Unlike other curation tools on the market, Dashter focuses on driving traffic back to your website.
3) CULTIVATE social relationships on Twitter with far greater depth and precision than ever before.
- Targeted interaction;
- Dashter shows you not only the latest connections but the most substantial ones – giving you insight and intelligence ahead of any social engagement.
- You can truly custom-tune your engagement to everyone you care about. Build passionate and powerful communities around you and your website.
- Interests lie at the intersection of your social engagement and the tags you use on your website – allowing you to flag articles and site content for individuals who you think will care most about them.
When it comes time to share your content with the web – Dashter is ready to help you amplify your message to reach your target audience better than ever before. Dashter includes a built-in social scheduler to help ensure the broadest reach possible.
The key point of the conclusion of this article is how does one make meaning of all the buzz in social media. Content curation is part of the solution.
"Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz."
Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.
By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.
It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.
And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,
to the unique rare fish swimming through it.
The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different.
Here the skills that information-fishermen of the future will need the most:
ability to determine the deeper meaning or significance of what is being expressed
2) Social intelligence:
ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions
3) Novel and adaptive thinking:
proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based
4) Cross-cultural competency:
ability to operate in different cultural settings
5) Computational thinking:
ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning
6) New media literacy:
ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication
literacy in and ability to understand concepts across multiple disciplines
8) Design mindset:
ability to represent and develop tasks and work processes for desired outcomes
9) Cognitive load management:
ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques
10) Virtual collaboration:
ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team
Managing all the content that comes at us can get overwhelming. We can set up systems to tag, categorize, filter, sort, organize and essentially manage content at various levels. And once we’ve sifted through all the content that is sent to us, and we’ve decided what it is that we want to share, how do we select the system we want to use to curate it?
When I was approached two weeks ago to be part of the Workplace Learning Today team, I was both flattered and thrilled to take on a new challenge. In preparation for delivering weekly insights, I decided to do a major cleanup of my Google Reader Feeds. And before I knew it, the wave of content hit me and I was flooded. There had to be a better way.