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Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.
Trust is built with a client when they are confident of your expertise. For consultants, a great deal of the work is educating your client in order to gain that confidence and trust. Becoming their "go to" person on your area of expertise is one of the key ways. Good marketers have always known this and social media makes it much more accessible.
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