“Pay it Forward Day” is coming April 25, 2013. The phrase has an interesting history and was tearfully illustrated in the 2000 movie of the same name. Our culture values promoting others, and social media is a great example of that.
You might think clicking "Like" is the only way to stamp that public FB affirmation on something—you're wrong. Facebook is checking your private messages and automatically liking things you talk about.
Your company’s branding is more than just the logo that is printed on your stationery; it is the entire image that is projected by your business. Good branding is often the only discernible difference between market leaders and their competitors. Good branding is what makes you stand out from your competitors in the minds of your customers. As important as branding is in the real world, it is even more vital to your online presence where you are trying to be noticed among hundreds, if not thousands, of other websites that offer products and services similar to your own.
Google+ may not have taken the social media world by storm, but it will certainly be one of the tools that Google uses as it continues to work towards dominating cyberspace and competing with Facebook for online advertising revenue, so it will continue to be worth spending some of your internet marketing time and money on developing a brand presence on the site.
Download our FREE Social Listening Checklist to get your business started today. Your first step towards building your brand’s social authority is not about pushing your agenda, products and brand propositions. It’s about listening to conversations and joining in, answering questions and offering advice and guidance. The payoff will be increased brand awareness, loyalty, reach, acquisition and client retention. Not to mention, higher Google rankings, brand positioning and increased traffic to your website, blog or landing pages.
Microsoft and Klout team up for social search and influenceComputer Business Review"As part of Klout's recently unveiled moments feature, we'll begin surfacing Bing highlights on some Klout user's profiles, demonstrating how search can be a...
Does your company let you work from wherever you want? If it doesn’t, it may be watching as progress passes it by. The next generation of working doesn’t require a desk.
Sometimes it seems that a new study comes out every day touting the benefits of working remotely--it makes you more productive, happier, potentially even more creative. Companies are catching on, building offices designed for employees to work remotely, with better systems for communicating with telecommuters (i.e. giant TV screens), fewer desks, flexible seating arrangements, and less floor space overall.
Alex Parker, a PHD astronomy student took Van Gogh's 1889 painting, and built it back up from arguably humanity's other most famous space portraits - those taken by the Hubble telescope over the last 20 years.
We humans are funny. Often we create beliefs or engage in behaviors that seem to help us in the short term, only to discover they get in the way of the lives we really want to live, or the people we want to become.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!
Here are some highlighted stats from the infographic that make the case:
On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
With the latest Google algorithm updates, a lot of sites with poorly designed internal links or links that resemble spam have seen a sudden, sharp drop in traffic. To safeguard against future Google algorithm changes and to provide a better user experience, smarter internal linking is needed.
Connecting your company website to its Google+ page and posting links on the site to your latest blog posts will ensure that web crawlers reach them sooner, and thus, they will appear in the SERPs sooner. Because Google will give a high credibility rating to the links on its own social network, these sorts of postings will generate a better page ranking than similar link postings on Twitter or Facebook will.
Last month we wrote about how the small focusing lens inside a laser pointer can be repurposed as a cheap macro lens for your smartphone. After seeing this project online, photo enthusiast John Colema...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.