Curating ... What for ?! Marketing de contenu et communication inspirée
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Curating ... What for ?! Marketing de contenu et communication inspirée
Un titre sur les pratiques, les applications, les avantages, les exemples plus ou moins réussies de curation et de marketing de contenu sur le web   www.resourcelab.fr
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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
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3 Unconventional Content Marketing Strategies You Should Try

3 Unconventional Content Marketing Strategies You Should Try | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Though they are not recommended for everyone, here are three atypical marketing methods worth a try if your current content playbook is failing you.
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Travailler autrement : nos meilleurs sources et outils de veille et de curation de contenus

Travailler autrement : nos meilleurs sources et outils de veille et de curation de contenus | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Découvrez nos meilleures sources et outils de veille pour tout savoir sur les nouveaux mode de management, la créativité, ...
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Newsjacking, ou comment transformer l'actu en outil marketing

Newsjacking, ou comment transformer l'actu en outil marketing | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Le newsjacking est une nouvelle pratique marketing des entreprises qui consiste à utiliser l'actualité à leur profit, par le biais de son détournement. Efficace pour faire du bruit, le newsjacking l'est-il autant pour vendre ? "

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Klout : Application mobile iOS & Android pour la curation - WebLife

Klout : Application mobile iOS & Android pour la curation - WebLife | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Klout, dont nous vous annoncions il y a quelques jours le rachat par Lithium Technologies pour le montant de 200 millions de dollars, annonce par mailing l
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Différence entre la curation et la veille d'information

Différence entre la curation et la veille d'information | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Aujourd’hui le métier de veilleur s’est démocratisé pour devenir un usage grand public permettant de diffuser de l’information déjà triée, évaluée et présentée sous une nouvelle forme. Ce nouvel usage...
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How To Create A Successful Inbound Marketing Plan

How To Create A Successful Inbound Marketing Plan | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Implement a successful inbound marketing plan with these steps and can have a major effect on the growth of your business.
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20 experts de contenu marketing pour répondre à Social Media Marketing Monde - Curata Blog

20 experts de contenu marketing pour répondre à Social Media Marketing Monde - Curata Blog | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"If you’re caught up on your content marketing education, then you already know that 67% of B2B content marketers believe event marketing is the most effective strategy. Events are an excellent way to connect with other professionals in your industry, gain new insights on your topic and discover actionable takeaways for your own marketing strategy; however, with marketers’ limited time and budget, it’s of the utmost importance to be selective in your analysis of which are the best marketing-focused events to attend, as wells as to optimize the time that you spend at your selected events.  "

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Mind the Gaps in the Digital Marketing Transformation

Mind the Gaps in the Digital Marketing Transformation | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Last week, Laura McLellan and I co-presented a webinar on digital marketing spending trends (public replay available here) where we talked about some of the new roles rising on the marketing team roster.

To me, it’s a fascinating topic as much for the reactions it elicits as for what it says about the challenges marketers face as they shift dollars to digital (a shift that we see increasing by double digits annually). “That’s a whole lot of chiefs” is the conventional refrain we often hear when we wheel out c-level titles for everything from digital to data to content to technology to operations."

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La communication physiologique des marques

La communication physiologique des marques | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"A côté de contenus « discursifs » ou éditoriaux, une autre forme d’expression des marques, qui implique directement le corps, s’impose à nous. Cette modalité d’adresse aux consommateurs peut prendre diverses formes (lieux, machines, interfaces, objets, sons, odeurs, goûts…) et créer différents effets. Aujourd’hui certaines marques s’emploient à codifier les perceptions physiologiques de leurs produits et communication ou l’atmosphère de leurs lieux pour construire de véritables identités sensorielles."

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Du e-commerce au contenu : de Marks & Spencer à Libération

Du e-commerce au contenu : de Marks & Spencer à Libération | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
A l’image d’un Net-a-porter, le nouveau site de Marks & Spenser UK est stupéfiant, Il fait le pari du e-commerce avec un design de magazine et un vrai contenu éditorial. Un exemple passionnant de convergence. Contre toute attente, cette démarche pourrait être plus le fait des e-commerçants que des éditeurs !
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Blogging Is Not The (Only) Answer Part 3: Q & A Sites and Forums - exploreB2B

Blogging Is Not The (Only) Answer Part 3: Q & A Sites and Forums - exploreB2B | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Welcome back to the discussion for ways to maximize your content marketing efforts through other means than blogging.
In part two of “Blogging is Not the (Only) Answer,” I talked to you about the pros and cons of guest posting."

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The 5 C’s of Effective Content Marketing

The 5 C’s of Effective Content Marketing | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry.
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Content marketing : 6 tendances fortes pour 2014 - FrenchWeb.fr

Content marketing : 6 tendances fortes pour 2014 - FrenchWeb.fr | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Le site Digital Marketing Philippines a recoupé plusieurs données afin de proposer une infographie sur les six tendances du content marketing (le marketing de contenu, ndlr) à surveiller de près en 2014."

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5 Reliable Ways to Use Content as a Referral Tool - Copyblogger

5 Reliable Ways to Use Content as a Referral Tool - Copyblogger | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...
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Exploiter la curation en 5 conseils pour le CM - YouSeeMii

Exploiter la curation en 5 conseils pour le CM - YouSeeMii | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Comment profiter de la curation Scoop-it pour sa communication.
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Marketing de contenu

Marketing de contenu | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Infographie marque média (RT @LeContenuFR: [Infographie] La #marque média, quel #ROI ?

Via Jean Chezaubernard, Justine Chezaubernard
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Reseaux sociaux professionnels - Curation de contenu : Scoop.it, Storify, Paper.li et Pearltrees

Reseaux sociaux professionnels - Curation de contenu : Scoop.it, Storify, Paper.li et Pearltrees | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
« La curation de contenu (de l'anglais content curation ou data curation) est une pratique qui consiste à sélectionner, éditer et partager les contenus les plus pertinents du Web pour une requête o...
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Le curateur, diététicien du Web

Le curateur, diététicien du Web | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
70 noms de domaines enregistrés, 347 nouveaux blogs sur WordPress, 278 000 tweets ou encore 72 heures de vidéos uploadées, les chiffres publiés par l’agence QMEE en 2013 relatifs à une minute passé...
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Marc Laliat's curator insight, April 4, 2014 7:52 AM

belle expression... pour contrer l'infobesité #ClubComDigital

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15 outils de curation incontournables - Les outils de la veille

15 outils de curation incontournables - Les outils de la veille | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Que ce soit dans le cadre d’une veille ou pour organiser  le flux incessant d’informations qui nous submerge tous, les outils de curation sont devenus des services indispensables. La curation est plus qu’une mode passagère, elle s’inscrit dans un mouvement de fond sur le web pour répondre à l’infobesité et au surf permanent. La curation …
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Matthieu Dunias's curator insight, March 22, 2014 4:29 PM

Organiser sa veille informationnelle et la partager grave aux outils de la curation

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The Buyer’s Journey Demystified by Forrester - Curata Blog

The Buyer’s Journey Demystified by Forrester - Curata Blog | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"As marketers we’ve developed many of our marketing strategies and tactics around the most popular “truths” of the buying journey.  Two examples of these truths include:

“57% of the purchase decision is complete before a customer even calls a supplier.” (CEB)

“67% of the buyer’s journey is now done digitally.” (SiriusDecisions)

However, to what extent are these statements in fact true? And if they are not 100% true, how should that influence the current course that we’ve taken from a marketing strategy perspective ?"

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Quand Orange trahit la confiance de ses clients

Je ne sais pas si vous êtes client Orange mais si c'est le cas, vous allez sauter de joie puisque Le Monde a découvert via un document fourni par Snowden que l'opérateur Orange apporte son savoir-faire en déchiffrement et interception des...


Via Morgan BANCEL
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Morgan BANCEL's curator insight, March 20, 2014 4:09 PM

Quelle découverte ! 

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The Most Exciting Digital Marketing Opportunity of 2014

The Most Exciting Digital Marketing Opportunity of 2014 | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.

The online survey of 2,523 marketers found that 20% of client-side respondents and 17% of agency respondents see customer experience as most exciting, compared with 18% and 21%, respectively, for mobile.

Overall, content marketing is seen as the next most exciting digital opportunity, followed by multichannel campaign management, personalization, and social media."



Read more: http://www.marketingprofs.com/charts/2014/24604/the-most-exciting-digital-opportunity-of-2014#ixzz2vs4saI1V

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Comparaison des outils de Curation de contenu : Scoop.it, Storify, Paper.li, Pearltrees — La Chaine Web

Comparaison des outils de Curation de contenu : Scoop.it, Storify, Paper.li, Pearltrees — La Chaine Web | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Je vous propose de découvrir une présentation sur la Curation de Contenus trouvée pour vous sur Slideshare. Elle a été postée par Alban Jarry et comme je l’ai trouvée intéressante, je partage. L’auteur nous parle de son utilisation des outils
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How content curation helps social media publishing

How content curation helps social media publishing | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
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