Curating ... What for ?! Marketing de contenu et communication inspirée
1.1K views | +0 today
Curating ... What for ?! Marketing de contenu et communication inspirée
Un titre sur les pratiques, les applications, les avantages, les exemples plus ou moins réussies de curation et de marketing de contenu sur le web   www.resourcelab.fr
Curated by Resource Lab
Your new post is loading...
Scooped by Resource Lab
Scoop.it!

5 Ways Of Curating Content For Your Website or Blog

5 Ways Of Curating Content For Your Website or Blog | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"One of the hottest topics among marketers these days is content curation. However, it is strange though that only few people understand what content curation is and how to use the same for business growth and promotion.

Moving ahead in the competitive online world is a tough task and one needs to have a comprehensive content curation marketing strategy to emerge victorious in the challenging business world.

Below are listed some content curation strategies that one needs to follow."

more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

How to Use Blog Content Creation as Part of Your Marketing Strategy | Elizabeth Corbin

How to Use Blog Content Creation as Part of Your Marketing Strategy | Elizabeth Corbin | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"One of the hardest concepts for many business owners to grasp is the importance of blogging as part of an online marketing strategy. Often, people who have recognized the role of social media platforms think that just because they have a robust presence on Facebook, Twitter, Pinterest, Google+ and LinkedIn, they’re all set."

more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Content Marketing: 7 Tips for Visual Eye Candy | Heidi Cohen

Content Marketing: 7 Tips for Visual Eye Candy | Heidi Cohen | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

"Does your marketing content act as an attention magnet to attract the largest audience possible? If not, then check outTumblr, a six-year-old content sharing community with impressive numbers. Tumbler is not on many marketers’ radar, even though it’s many ways similar to the ubiquitous website or blogging formats".

more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Production de contenu, curation ou UGC? | Agence web 1min30, Inbound marketing et communication digitale à Paris

Production de contenu, curation ou UGC? | Agence web 1min30, Inbound marketing et communication digitale à Paris | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Le contenu est indispensable à votre stratégie d'Inbound Marketing. Vous avez le choix entre production en propre, curation et contenu généré par l'utilisateur!
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

B2B Marketing Trends Survey 2012 Infographic - Curata

B2B Marketing Trends Survey 2012 Infographic - Curata | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Identité numérique : l’importance d’être proactif

Identité numérique : l’importance d’être proactif | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Entretenir son identité numérique, c’est aussi entretenir son employabilité. Dans notre récente étude Emploi et Réseaux Sociaux en France, le Googlisation des candidats est une tendance en hausse avec 68% des recruteurs l’effectuant régulièrement.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

How to win the social media marketing horse race: Infographic

How to win the social media marketing horse race: Infographic | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Social media networks surpass one another each month, so it's hard to keep track of which platforms provide brands with the greatest reach.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Content Curation: 12 Ways To Add Value | Heidi Cohen

Content Curation: 12 Ways To Add Value | Heidi Cohen | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point.
more...
No comment yet.
Rescooped by Resource Lab from Curation | Veille | Strategic Intelligence
Scoop.it!

Content curation: your next Social Media Marketing idea

My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices

Via C-Marketing
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Comment traiter un sujet récurrent ? (SEO) > Blog AxeNet

Comment traiter un sujet récurrent ? (SEO) > Blog AxeNet | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Astuce pour traiter un sujet réccurent sous WordPress
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Veille, Curation et Partage : Méthodologie et Outils

Veille, Curation et Partage : Méthodologie et Outils | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
La veille doit être améliorée de la curation pour être efficace. Ensemble, elles permettent d'extraire du flux d'informations dont nous sommes abreuvés les idées et articles les plus intéressants. ...
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Brightcove | Make Content Marketing Work in a Social Mobile World

Brightcove | Make Content Marketing Work in a Social Mobile World | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.
more...
No comment yet.
Rescooped by Resource Lab from Public Relations & Social Media Insight
Scoop.it!

PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks

PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened....

 

Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes. They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here).

 

What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next. Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web.

 

Duplicate content is a big no-no for the Google algorithms, So the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....


Via Jeff Domansky
more...
Martin (Marty) Smith's curator insight, February 19, 2013 9:44 AM

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 

Jeff Domansky's curator insight, February 19, 2013 1:19 PM

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

Jeff Domansky's comment, February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
Scooped by Resource Lab
Scoop.it!

Inside Société Perrier: The Present and Future of a Content Strategy

Inside Société Perrier: The Present and Future of a Content Strategy | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
The company hired Mirrorball in 2011 to devise a re-branding strategy that would pump the right kind of content to a fresh base of social consumers.
more...
No comment yet.
Rescooped by Resource Lab from François MAGNAN Formateur Consultant
Scoop.it!

Why Scoopit Is Becoming An Indispensable Learning Tool

Why Scoopit Is Becoming An Indispensable Learning Tool | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Why Scoopit Is Becoming An Indispensable Learning Tool

Via FrancoisMagnan
more...
FrancoisMagnan's curator insight, February 21, 2013 9:23 AM

Pourquoi Scoop-It devient un outil indispensable pour enseigner, du coté de l'enseignant, du coté de l'étudiant

Anne Delannoy's curator insight, February 21, 2013 9:49 AM

add your insight...

 

 
Scooped by Resource Lab
Scoop.it!

C'est Qwant tu veux

C'est Qwant tu veux | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Le tout dernier-né des moteurs de recherche qwant.com est présenté par les médias comme le "Google killer". Détrônera-t-il le géant de Mountain View ?
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Présence sur les réseaux sociaux : un tiers des entreprises prévoit de renforcer ses équipes

Présence sur les réseaux sociaux : un tiers des entreprises prévoit de renforcer ses équipes | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Quelle est la réalité des initiatives des entreprises sur les réseaux sociaux ? État des lieux, ressources mobilisées, bilan des actions : l'enquête de CCM Benchmark Group fait le point sur la stratégie des entreprises.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Plates-formes de curation | Tableaux comparatifs - SocialCompare

Plates-formes de curation | Tableaux comparatifs - SocialCompare | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Comparatif des outils de curation qui permettent d'organiser le web.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

TF1, France 5 : Quand les téléspectateurs font la

TF1, France 5 : Quand les téléspectateurs font la | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Je m'étais extasié la semaine dernière sur la nouvelle plateforme Connect de TF1, laquelle permet notamment aux télénautes de sélectionner des extraits courts de ce qu'ils sont en train de regarder en direct.
more...
No comment yet.
Rescooped by Resource Lab from Public Relations & Social Media Insight
Scoop.it!

Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web

Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 11, 2013 4:43 PM

Useful guidelines for content pros...

Scooped by Resource Lab
Scoop.it!

The No Nonsense Guide to Content Curation | Social Media Consultant | Social Media Agency | Social Marketing

The No Nonsense Guide to Content Curation | Social Media Consultant | Social Media Agency | Social Marketing | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Isn't Curation what Museums do? Curation is a long word for collecting stuff and sharing it. Yes, curation is what museums do. They collect interesting
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Journées du contenu web à Lille 2013

Journées du contenu web à Lille 2013 | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Comme chaque année depuis 8 ans, Lille fait le printemps des contenus web. En 2013, ce sera le 21 marset le 22 mars à Euratechnologies, à Lille.
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Marketing éditorial: bonnes pratiques pour votre contrat de lecture

Marketing éditorial: bonnes pratiques pour votre contrat de lecture | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Les « marques médias » s’apprêtent à jouer de nouveaux rôles (de composition, parfois) pour fidéliser leurs cibles. Mais sans contrat de lecture, peu de chance de séduire vos audiences sur l
more...
No comment yet.
Scooped by Resource Lab
Scoop.it!

Saisir les opportunités du marketing des contenus (content marketing) en 2013.

Saisir les opportunités du marketing des contenus (content marketing) en 2013. | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
Le marketing des contenus sera une priorité cette année (voir Les tendances du marketing digital et ecommerce en 2013).  Voici une liste pratique conseillée par le Content Marketing Institute, pour réussir son content marketing en 2013
more...
No comment yet.