"Welcome back to the discussion for ways to maximize your content marketing efforts through other means than blogging. In part two of “Blogging is Not the (Only) Answer,” I talked to you about the pros and cons of guest posting."
"In spite of burgeoning internal support and increasing budget, the truth is manycontent teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result."
"More and more organizations, large and small, are using curation to compliment their created content strategy. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. According to our most recent study, first-class marketers only create 65% of content, the remainder being 25% curated and 10% syndicated."
Du 11 au 14 mars prochain, Scoop.it organise la semaine de la curation. Une série de conférences à Lille, Paris, Lyon et Toulouse, qui feront la part belle au contenu. Les bonnes pratiques seront étudiées, les stratégies marketing autour du brand content seront partagées avec les marketeurs présents, l’importance de...
Extrait de l'ouvrage " Les Nouveaux Défis du Brand Content - Au-delà du Contenu de Marque " aux éditions Pearson Village Mondial - Thomas Jamet, le président de Moxie, en collaboration avec Benjamin Richard, décortique les composantes du Brand Content...
"Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is that limited budgets, staff, and time often make it nearly impossible to create enough original content and keep all your channels updated on a consistent basis. Too much created content can be a morale-killer because it often requires a back-breaking pace of constant creation for employees. Plus, not all organizations have strong storytellers who can create high-quality content on a consistent basis."
Extrait de l'ouvrage " Les Nouveaux Défis du Brand Content - Au-delà du Contenu de Marque " aux éditions Pearson Village Mondial - Thomas Jamet, le président de Moxie, en collaboration avec Benjamin Richard, décortique les composantes du Brand content...
Excerpt from article by Mashable: "How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app. The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.
With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:
Design: Tiles And Gestures
Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible. Both apps rely heavily on gestures for navigation.
News: Curation vs. Aggregation
When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator. Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second. Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook. Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.
Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center. Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.
Wrapping It Up
Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.
Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
"Nous sommes toujours intéressés par les statistiques, mais généralement les études sur le marketing digital, et plus précisément le marketing de contenu, nous viennent des Etats-Unis. Cette fois-ci, l’éditeur de Marketing Automation Hubspot s’est intéressé à l’Europe, et a sondé près de 2600 entreprises pour connaître leurs plans en 2014 en matière de Content Marketing. Voici les principaux enseignements de cette étude."
"Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it. In fact, 96 percent of the world’s consumers do not live in the United States.
Scott Abel, consultant and content futurist, explains the content marketing significance of these realities: “Many of us treat the worldwide web like the Ohio web or the American English web. Marketers are overwhelmed and unprepared to produce content for a global audience.”
"Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in the digital space, we decided to compile insights from the best sources we know – content marketing experts – into one savvy series.
Over the past few months we’ve been interviewing content marketing experts to gain some rockstar insights into the world of content.
This video series focuses on three topics :
1. Content marketing challenges,
2. How to overcome those content marketing challenges, and
3. The role content curation plays when it comes to content marketing."
Il y a quelques mois, LinkedIn lançait un nouveau concept : LinkedIn Influencer. Le but était de mettre en avant des articles de personnalités connues et reconnues du monde de l’entreprise et de l’entrepreneuriat, comme Richard Branson, Bill Gates, Barack Obama ou Tony Robbins. Une manière de poursuivre sa stratégie...
"Those of you whose marketing careers started in the 1990s know all the about rise and fall of the Internet bubble and its impact on the industry. Sites like theGlobe.com, Pets.com and Boo.com ruled the web and gained substantial profits before the bubble’s collapse on March 10, 2000. The majority of these organizations became extinct, though a few got bought out by Yahoo!, like GeoCities and Broadcast.com. Thousands of marketers lost their jobs and struggled through a tough job market for years to come. The U.S. Bureau of Labor Statistics estimated that high tech employment in the Silicon Valley alone lost upwards of 400,000 jobs due to the bubble’s burst. So, after this catastrophe, how did we get to the complex content marketing world of today that we all know and love?"
Un seul site pour accéder au meilleur de l'information économique, issue tant de journaux de référence que de blogs et sites de niche. C'est la (bonne) idée du groupe Les Echos qui a lancé Les Echos 360, un agrégateur-filtre de contenus, pour l'heure testé en version bêta.
Resource Lab's insight:
La curation s'invite dans la presse classique, un nouvel exemple de revue de presse digitale motivée par un travail de recherche et de sélection des articles de qualité à partir de sources spécialisées et sur différents thèmes de l'information économique. Une initiative qui intègre la technologie websemantique.
Visiblement et contrairement à beaucoup de solutions d'agrégateurs automatiques comme google news, l'humain est intégré dans la démarche de sélection, ce qui rappelle le travail technique des documentalistes d'entreprise et le travail que peuvent faire aujourd'hui tous les passionnés de la curation.
Cependant, l'interface aurait peut-être besoin d'un peu plus d'ergonomie et de thématisation claire des news.
"Project Description: Digital data are now widely recognized as valuable assets―research resources that have tremendous potential for reuse in new and innovative ways. As recognized by Jim Gray over a decade ago, and the natural history community decades earlier, realizing this potential will require ready access to extensive bodies of curated research data. Advances in the management and archiving of digital data are proceeding apace, but curation services need to extend to identification of high-value data and enhancement of data to fit new purposes."