Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?
As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought leadership, among other benefits. However, many of us lack the time, staff or budget to publish enough original content to keep up with the demand.
In this week’s episode of This Old Marketing, Robert and I explain why Time Inc.’s recent purchase of the company that owns Myspace has little to do with the once-thriving social networking site – and what was really behind it. Next, we discuss Twitter’s new “catch-up feed” rollout and what it means to users and advertisers, and new research that indicates content is growing fast, but engagement is dropping. Finally, we ponder an article that suggests that the tech sector is in for a big slowdown and interpret what that means to marketing tech and ad tech firms. Rants and raves include Frank Underwood’s faux campaign headquarters, out-of-this-world “space tourism” posters, and the macroeconomics of native advertising. We wrap up the show with a This Old Marketing example from Fat, Sick and Nearly Dead.
Le digital fait évoluer nos habitudes de consommation des médias. La quantité d'informations, de contenus éditoriaux, mais aussi de publicités proposée aux internautes augmente de manière exponentielle. Fortes de ces nouvelles tendances, les agences de communication et les medias ont inventé de nouvelles tactiques de communication pour les marques. L'une d'elles est le Brand Content. Mais que se cache-t-il vraiment derrière ce concept ? Guillaume de la Fléchère, Directeur General de neo@Ogilvy France, nous livre sa vision des choses.
More than 40 impressions or reviews about new FUJI X-PRO2 here on my curation blog. This is the best overview and decision guidance about X-Pro1 successor and the quickest way to find all your information you need :)
Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. Read More
One of the biggest cop-outs in corporate life is to say, “We had a great a great strategy, but we just couldn’t execute it.” Hogwash. Any strategy that doesn’t consider the ability to execute is a lousy strategy to begin with.
The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. That is a grave mistake.
Les contenus, le nerf de la guerre que se livrent les sites qui entendent se maintenir en bonne place dans les résultats des moteurs de recherche. Veillez à rédiger pour une audience ciblée en vous posant les bonnes questions. Pourquoi ne pas entrer dans une démarche de "story telling" ? Quoi qu'il en soit, adoptez les principes de la rédaction pour le web.
Le mercredi 2 mars s’est tenu un Webinaire organisé par Visionary Marketing, ayant pour sujet « les 5 enjeux du content marketing ». Voici un petit résumé de cette session très enrichissante, de par les échanges avec les participants et de leur intérêt pour ce sujet (nous avons même dépassé de 45 minutes la durée du Webiniaire en raison de nombreuses questions très intéressantes).
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy. In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.