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Why We are Picky: The Importance of Curation in Crowdfunding - Forbes

Why We are Picky: The Importance of Curation in Crowdfunding - Forbes | Curating ... What for ?! | Scoop.it
One of the questions I am asked most frequently is: How do you choose the companies featured on CircleUp, our equity-based crowdfunding platform?
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Curating ... What for ?!
Un titre en anglais sur les pratiques, les applications, les avantages, les exemples plus ou moins réussies de curation et de marketing de contenu sur le web
www.resourcelab.fr
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Le brand content, créateur de contenu

Le brand content, créateur de contenu | Curating ... What for ?! | Scoop.it
Le digital fait évoluer nos habitudes de consommation des médias. La quantité d'informations, de contenus éditoriaux, mais aussi de publicités proposée aux internautes augmente de manière exponentielle. Fortes de ces nouvelles tendances, les agences de communication et les medias ont inventé de nouvelles tactiques de communication pour les marques. L'une d'elles est le Brand Content. Mais que se cache-t-il vraiment derrière ce concept ? Guillaume de la Fléchère, Directeur General de neo@Ogilvy France, nous livre sa vision des choses.
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Curating ... What for ?! | Scoop.it
Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought we’d take a look at the science behind storytelling.
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Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk

Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk | Curating ... What for ?! | Scoop.it

More than 40 impressions or reviews about new FUJI X-PRO2 here on my curation blog. This is the best overview and decision guidance about X-Pro1 successor and the quickest way to find all your information you need :)


Via Thomas Menk
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Le marketing d'influence, ou comment cibler sa communication

Le marketing d'influence, ou comment cibler sa communication | Curating ... What for ?! | Scoop.it
"Pas simple pour une entreprise de trouver les outils marketing les plus à même de servir ses affaires. 

A peine s'est-elle faite à l'idée d'occuper les réseaux sociaux que des « experts » lui conseillent de recourir au marketing d'influence. 

D'accord, mais de quoi s'agit-il ?"


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Major Content Trends For 2016

Major Content Trends For 2016 | Curating ... What for ?! | Scoop.it
We asked several sources from the last year -- each of whom approaches content marketing from a different angle -- to share their takes on the major trends emerging in the discipline.
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The Blogger's Guide to Content Distribution Channels - Pushing Social

The Blogger's Guide to Content Distribution Channels - Pushing Social | Curating ... What for ?! | Scoop.it
Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. Read More
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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Curating ... What for ?! | Scoop.it
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer before…
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Curating ... What for ?! | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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Curation Contenus avec Intelligence ou l’art de faire de la marque un média ouvert aux autres

Curation Contenus avec Intelligence ou l’art de faire de la marque un média ouvert aux autres | Curating ... What for ?! | Scoop.it

"Dans un contexte d’"overdose" publicitaire où les marques deviennent des médias à part entière, la création et la diffusion de contenus liés à la marque, ses produits, son marché sont au cœur des problématiques d’un nombre croissants d’annonceurs".

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eBay lance son service de curation Collections en France

eBay lance son service de curation Collections en France | Curating ... What for ?! | Scoop.it
Les acheteurs et vendeurs d'eBay.fr sont invités à créer leur propre sélection de produits à partir des 700 millions d'annonces du site.
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Allier curation et réseau social pour des contenus d’actualité mieux ciblés | L'Atelier: Disruptive innovation

Allier curation et réseau social pour des contenus d’actualité mieux ciblés | L'Atelier: Disruptive innovation | Curating ... What for ?! | Scoop.it
Grâce à un système d’intelligence artificielle, la startup Newsworthy suggère à ses utilisateurs les articles correspondant à leurs centres d’intérêt. Elle cherche à privilégier le contenu plus que l’auteur.
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Curating ... What for ?! | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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Blogging as a Curation Platform

Blogging as a Curation Platform | Curating ... What for ?! | Scoop.it

"Content curation requires more than just the selection of information. It’s the assembling, categorizing, commenting and presenting of the best content available."

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How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes

How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes | Curating ... What for ?! | Scoop.it
Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups.
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5 Things You Need For Your Content Marketing Success – Apart From Great Content

5 Things You Need For Your Content Marketing Success – Apart From Great Content | Curating ... What for ?! | Scoop.it
Content Marketing is much more than content creation. For real content marketing success you need to know what you want to achieve and work hard for it.
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Curating ... What for ?! | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015
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Mastering Content Marketing: 7 Required Principles for Success

Mastering Content Marketing: 7 Required Principles for Success | Curating ... What for ?! | Scoop.it

"If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the of the puzzle ..."

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20 websites that publish terrific content to curate

20 websites that publish terrific content to curate | Curating ... What for ?! | Scoop.it
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.
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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Curating ... What for ?! | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.
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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Curating ... What for ?! | Scoop.it
Without a visual component, your message might not be getting heard.
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How Content Curation Can Inform Content Marketing - Return On Now

How Content Curation Can Inform Content Marketing - Return On Now | Curating ... What for ?! | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.
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5 astuces pour utiliser Pinterest pour votre curation de contenus

5 astuces pour utiliser Pinterest pour votre curation de contenus | Curating ... What for ?! | Scoop.it
Organiser sa curation de contenu est un enjeu indispensable pour construire une bonne stratégie, que ce soit de community management, comme de content marketing. En effet, la curation de contenu po...
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Picsho. Recherche et curation d'images sur les réseaux sociaux

Picsho. Recherche et curation d'images sur les réseaux sociaux | Curating ... What for ?! | Scoop.it
Picsho est un outil de curation en ligne qui permet de …
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Marketers Tap Influencers To Build Credible, Buyer-Centric Relationships

Marketers Tap Influencers To Build Credible, Buyer-Centric Relationships | Curating ... What for ?! | Scoop.it
Demand Gen Report focuses on strategies, tactics and measurements central to driving growth. Targeted at sales and marketing execs, it provides case studies and in-depth research on lead generation, promotions and sales pipeline management.
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Le content marketing se résume-t-il à une guerre entre la publicité d’hier et celle de demain ?

Le content marketing se résume-t-il à une guerre entre la publicité d’hier et celle de demain ? | Curating ... What for ?! | Scoop.it

"On oppose souvent, dans le domaine du marketing digital, la publicité traditionnelle au marketing de contenu en termes de dépenses et d'efforts. La plus grande différence entre le contenu marketing et la publicité réside dans le fait que l'un des principaux principes de marketing de contenu est d'obtenir de la visibilité, ce qui se différencie de la «publicité» qui est destinée à générer un clic ou un engagement.  Cela étant dit, comme le marketing de contenu mûrit en tant que discipline, il est inévitable que certains de ses principes de base aient une influence sur la publicité traditionnelle."

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