Curating ... What for ?! Marketing de contenu et communication inspirée
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Curating ... What for ?! Marketing de contenu et communication inspirée
Un titre sur les pratiques, les applications, les avantages, les exemples plus ou moins réussies de curation et de marketing de contenu sur le web   www.resourcelab.fr
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Content Marketers Need to Act Like Publishers

Content Marketers Need to Act Like Publishers | Curating ... What for ?! Marketing de contenu et communication inspirée | Scoop.it
One of the biggest cop-outs in corporate life is to say, “We had a great a great strategy, but we just couldn’t execute it.” Hogwash. Any strategy that doesn’t consider the ability to execute is a lousy strategy to begin with.

The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. That is a grave mistake.
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Comment les marques peuvent tirer parti des réseaux sociaux

"L’influence des réseaux sociaux n’est plus à prouver. Qu’il s’agisse des «Fans» sur les pages Facebook, des followers de Twitter ou des blogueurs qui animent leurs propres pages thématiques ou des internautes qui interagissent beaucoup sur le Web, les marques ont tout intérêt à créer une relation de proximité avec leurs communautés."
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