Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. Click through the photo for a collection of tools that allow you to easily curate content, including our favorite -- scoop.it!
Robin Good: Thanks to Louis Gray who has helped me discover that Google has released a Share Bookmarklet which can be used to capture and post any kind of web content on your Google+ stream.
The Google+ Share Bookmarklet captures instantly title, description and images present on any web page while allowing you to select which image to use (or to drop it altogether) and providing a "comment" box. The title and original description cannot be edited.
"Curating content is becoming popular with a variety of people for different reasons. There are numerous ways of curating all types of media and each tool offers a different approach. With the many different ways to curate there’s a platform for everybody."
"Very interesting to see that power users use relatively classic tools like Google alerts, RSS readers like Netvibes, aggregators like Flipboard, social bookmarking sites like Reddit, emails from News.me, thelistserve, Netvibes, News.Me, Shrook, Slashdot, TechMeme, The Browser, thelistserve.com, Twitter... and human curators they trust like Conor Friedersdorf."
"I love this quote by Clay Shirky: 'The trick is to adopt both tools and practices that maximize relevance instead of volume, and minimize time spent searching in favor of time spent reading. Tools can help with that (as with News.me), but the most important thing isn't the tool, but the mindset of the user.'"
"As author Clay Shirky points out, the simple act of publishing something -- whether it's a book or a news article -- doesn't require an industry any more, just a button." I missed this article by Mathew Ingram on GigaOm back in April but Chuck Sherwood brought it back to my attention and it's an interesting comment on Clay Shirky's "How we will read" series.
Obviously, as we're building a platform that aims at making publishing as easy than clicking on a bookmarklet, we don't disagree.
But what's left for publishers to differentiate upon then?
Well, plenty according to Shirky and Ingram. But provided they understand value-adding services and they're ready to give away distribution control.
Interestingly, I believe these points are interesting not just for large or traditionnal publishers but also individual curators.
"Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it."
Written by blogger Shred Pillai on the Huffington Post, this vibrant praise of Social Curation in general and Scoop.it in particular, points out the changes we're seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts.
Beyond information, we want knowledge.
And this is what Curation is all about.
As he concludes: "At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise."
Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.
From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."
"YouTube founders launched a teaser for a new project called Zeen. It’s similarly based around the idea of content curation, but whereas Delicious is about tags and bookmarks, Zeen is a more developed version of the ‘social newspaper’ services like Paper.li.
After connecting your Twitter, Facebook and Instagram accounts, you get the option to create your first magazine, choosing from a number of template styles and color schemes."
They're still in private beta, so all you can do is reserve your name."
Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.
The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.
Interesting results (also measuring progress between 2011 and 2012).
It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.
To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.
Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.