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Rescooped by abhijit pradhan from Just Story It Biz Storytelling
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How to Tell a Great Story

How to Tell a Great Story | Curating Mode ! | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

 

If you are still struggling with your biz stories, then use this method. It starts from getting clear on the key message first, and then working backward. That is the most effective way to craft business stories, and the one I find most useful when working with clients.

 

If you are stuck -- try this -- you'll like it!

 

Now, what is a key message? It is the main point of the story. It is the message you want to leave people with that will help move them to action, to inspire them to do something different. Think deeply about your key message when crafting your story -- the clarity you create here will make the rest of the process very easy.

 

Oh yeah -- and don't forget -- sometimes as you work on your story the key message you thought was the right one can change and morph. Don't worry -- that's part of the process. Storytelling is an iterative process, so just keep working it and letting your biz story unfold into a dynamite piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by abhijit pradhan from Just Story It Biz Storytelling
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Just Story It - Scoops

Just Story It - Scoops | Curating Mode ! | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.