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"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog.
Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.
How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue to justify it. Like some bloggers do.
As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:
- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;
- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.
But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell.
Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?
Via Deanna Dahlsad, Guillaume Decugis, Gerrit Bes
Robin Good: Referly is a revolutionary curation platform offering the ability to create great-looking thematic collections of products, that you can promote and share online.
Referly offers a gorgeous user interface, which makes it very simple to find and collect any kind of product you may be looking for, as well as to create great-looking shopping front-ends.
Through an integrated search engine you can rapidly find fashion items, photo and video tools or your favorite books and start listing them inside your most appropriate collection.
In your collections you can easily edit individual items, resize them or drag them easily to new positions. It is next to impossible to make a collection look ugly.
Referly connects to a large number of products suppliers and it also allows you to earn rewards when you generate sales on products from anyone of these sites: http://refer.ly/merchants
You can also endorse, collect and share just about any product you find online by using the dedicated bookmarklet.
I am truly impressed by Referly, as I see an addictive opportunity both for passionate connoiseurs to share their know-how as well as for any product seller wanting to taste the future of trust-based, realtionship marketing.
This is the future of shopping.
Here is a sample collection I have just created of tools for videomakers: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/videomaker/31c2f2c4f92711e1a4ec22000a1d0d51
and here another one for iPhone/iPad video tools: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/ios_videomaker_/ac4f0a60f93011e1a4ec22000a1d0d51
Free to use.
How it works: http://refer.ly/getting-started
Try it out now: http://refer.ly/
Via Robin Good, Gerrit Bes
From the official website: "Shopcade is a social shopping application on Facebook that connects people to shop and recommend products together and get rewarded for it.
You can shop trending products recommended by your friends and people you trust, as well as become a trendsetter by recommending products you love. Whenever you buy via others Shopcades, or others buy via yours, you both get rewarded."
From the review on Search Engine Watch: "...Think of Shopcade as the gender-neutral, retail version of Pinterest. Users can quickly and easily create themed boards to showcase their favorite products from a variety of e-retailers.
Nearly 260 million products are on Shopcade. That's a pretty impressive feat for a startup still in beta mode.
Perhaps one of the biggest advantages of Shopcade is the ability for consumers to shop through the clutter of the web.
Many shoppers are bombarded and overwhelmed with offers but aren’t confident in merchants or even the product itself. On Shopcade, however, users can quickly identify sales and deals, while also seeing which members of their networks have acknowledged or recommended the product.
Users can also follow specific product categories, brands, and other users to totally personalize their Shopcade feed.
Additionally, users will earn cash for shopping. Anytime a product is purchased via Shopcade, users will receive a predetermined amount (which is shown to the user prior to the purchase). If a product is purchased via another person’s Shopcade account, that person will also receive the same amount..."
Check out Shopcade: http://www.shopcade.com
Via Giuseppe Mauriello, Robin Good, Gerrit Bes
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."
(you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Via Robin Good, Miguel Gajete, Jimun Gimm, Jose H. Flores, Gerrit Bes
Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.”
In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”.
So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.
Here are 4 examples of successful visual curation anfd tips on how to go about it.
Via Liz Wilson, Gerrit Bes
Robin Good: ConferenceHound is a search engine dedicated to help you find conferences, trade shows, events and speakers sorted by industry, city and date.
Key features include:
-> Custom alerts & reminders
-> Bookmarking of "must attend" events
From the official site: "Conference Hound, the global conference discovery platform announced today that its curated database of conferences, trade shows, festivals and conventions now exceeds 80,000 listings.
Conference Hound CTO Jay Hung said: “We are continuing to build our own proprietary set of processes for the timely aggregation, curation and surfacing the world’s conference data.
Bruce Carlisle, CEO of Conference Hound: “Our best estimate is that there are as many as 500,000 conferences held globally every year of one sort or another. This information is incredibly disaggregated, difficult to source and is available in widely disparate formats and depth – which is why other attempts to build a global conference discovery brand have fallen short. While it is doubtful anyone will ever find all of these conferences, trade shows festivals and conventions, this brings us one step closer to providing our users with the best possible discovery experience. As we do this, of course, conference organizers are increasingly incented to enter or claim their own events making their job and ours easier.”
Find out more: http://conferencehound.com/
Via Robin Good, Gerrit Bes