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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | Curating Mode ! | Scoop.it

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide. Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness. Develop an Influence Action Plan

 

What follows are the steps to develop a successful action plan according to Brian Solis :

Track performances against current benchmarks that capture existing sentiments, behaviours and awareness. Define who your target audience is. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media outreach. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]

 

Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.

 

By Gema Molina Garcia. http://bit.ly/NRQKqQ

Source. http://bit.ly/NRQY1t


Via maxOz, Brian Yanish - MarketingHits.com, donhornsby, roberto toppi, Gerrit Bes
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Digital Curation Resource Guide

Digital Curation Resource Guide | Curating Mode ! | Scoop.it

Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.  

 

From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."

 

Excellent. 9/10

 

Full guide: http://digital-scholarship.org/dcrg/dcrg.htm

 

(Image credit: http://www.grouppartnerswiki.net)


Via Robin Good, Giuseppe Mauriello
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slararos's comment, October 25, 2012 3:45 AM
Thanks!
Duan van der Westhuizen's curator insight, February 20, 2013 6:13 AM

Learn all about curation here

Rescooped by abhijit pradhan from Just Story It! Biz Storytelling
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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Curating Mode ! | Scoop.it

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.

 

Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.

 

This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.

 

Have a delightful read and day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Curate Educational Content Discovery and Collection with instaGrok Search

Robin Good: InstaGrok is a web-based app that makes it easy to find relevant information on a specific topic, and to collect the bits that are of most value to you.

 

InstaGrok presents itself with a search interface in which the results are represented as a dynamic mindmap whose nodes can be explored by simply clicking on them.

 

In addition, on the right side of the screen Instagrok provides an aggregated selection of:

a) key facts

b) educational web sites articles on the topic

c) video clips

d) images

e) quizzes

f) glossaries

 

Any information item in these sections can be easily collected and stored inside your personal Journal, an automatic bibliography-builder which captures any and all of your peferred items.

 

Key facts, web site content, glossaries, images and video sections offer lots of useful materials instantly, while I am a bit more skeptical about the value and effectiveness of quizzes.

 

Though the interface leaves lots to be desired and has a typical "academic" feel, the content and results that were offered me in my tests were quite good and the use of pins to build an annotated journal of resource son a topic seems to me to be very effective.

 

Free to use.

 

Blog review: http://gettingsmart.com/blog/2012/08/smart-searching-just-got-smarter-instagrok/

 

PDF brochure: www.instagrok.com/brochure.pdf

 

Try it out now: http://www.instagrok.com

 

 


Via Robin Good, Giuseppe Mauriello, Gerrit Bes
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Information Diet And Quality News: The Need Of Trusted Curators

Information Diet And Quality News: The Need Of Trusted Curators | Curating Mode ! | Scoop.it

Giuseppe Mauriello: Yesterday Richard MacManus, Founder & Editor-in-Chief of ReadWriteWeb.com, posted an interesting article entitled "5 Reasons Why Web Publishing is Changing" (you can read my excerpt here: http://sco.lt/755J45).
Mr. MacManus then posted another insightful article. In the first part of it, he writes again about the new wave of publishing services (Medium, Branch, Svtle and App.net). 

But in second part of article, there are some key points that caught my attention suggesting me the title of this my curated post:
"Information Diet And Quality News: The Need Of Trusted Curators"

 

[Excerpt from first part]

"...this new crop of services is less democratic than what came before.

...The reason why they're restricting access is because of a drive for quality. Rightly or wrongly, these companies have decided to tackle the Quality problem by creating gated communities.

...We don't know what the effects of these new gated communities will be, but the whiff of elitism is unsettling."

 

 

Here are below the key points that I excerpted from the important second part of article:

"Over 2012, the number of services to consume content from has expanded dramatically. This is putting even further strain on our already over-taxed capacity to keep up.

...

But most people don't need or want to consume that much content. So for the rest of us, here are a couple of simple guidelines:

1. Make choices about which social media services best suit you and ignore the rest.

 

2. Focus on content that is important to you:

Resist the temptation to click on those links and apply quality control to what you read.

Topic-based organization of content...

(nor only organization, I add also human beings as me and other fellow curators)

...is easier with these new publishing tools, which is great for readers. You'll be able to follow topics that interest you - and disregard others. It is of course good to be eclectic and open to new things, but topical browsing helps focus your reading.

 

Learning to Swim in The Stream:

More content, streams of data, topic structures, (theoretically) better quality...

Our advice is to choose your content sources wisely, apply your own quality control, try and focus on topics of particular interest, and dip in and out of the stream as it suits you."

 

Read full original article here:
http://www.readwriteweb.com/archives/how-online-reading-is-changing-and-how-to-cope.php


Via Giuseppe Mauriello
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Guillaume Decugis's comment, August 17, 2012 10:51 AM
Interesting follow-up: thanks for spotting it, Giuseppe! As I commented on the article, I feel what's missing in there is the opportunity brought by social curation to apply the quality control Richard defines in his post.

In a topic-centric model, you can actually decide to follow great curators on specific topics, i.e. not read everything they publish but just what they publish on specific topics. Applying a simple "Information Diet" (as Clay Johnson suggests in his book) seems a bit to me as if we were to write off all the benefits of social and move backward. There's got to be a smarter way. And maybe we can use a social solution to fix a social problem. There are additional benefits I see from relying on others' topic-based filters and not just ours: more serendipity and less risk of a filter bubble.

The fact I discovered this article by following your topic is just a perfect example ;-)
Giuseppe Mauriello's comment, August 17, 2012 11:10 AM
Hi Guillaume,
thank you for your detailed comment and appreciation about my article.
Yesterday I read your rescooped and curated article about the opportunity brought by social curation that Mr. MacManus didn't mention in his article.
About "Information Diet", I mean as qualitative human filter from this information overload world.
However, you and I have had the same vision of reading about the two recent articles published by ReadWriteWeb. ;-)
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2 Minutes to a Better Metabolism | The Dr. Oz Show

2 Minutes to a Better Metabolism  | The Dr. Oz Show | Curating Mode ! | Scoop.it
Dieting doesn’t have to be all about heavy lifting. There are small steps that only require minutes of your time that you can take to boost your metabolism all day long.
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Tea Horse Road by Michael Freeman

Published January 2010 by River Books: http://riverbooksbk.com/book/tea-horse-road...
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eduClipper: The Pinterest of Education

eduClipper: The Pinterest of Education | Curating Mode ! | Scoop.it
Pinterest revolutionized the way we keep track of the gems that we find on the Internet, with categories of interest ranging from home decorating to cooking.

While it hosts a wealth of educational resources, wouldn’t it be nice for educators to have a similar site tailored solely to educational purposes?

Such a site exists! It’s called eduClipper, a virtual pin board designed specifically for education. It is, hands down, the latest and greatest innovation in education.


Via Rami Kantari, Gerrit Bes
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A nifty Gmail filter to banish all non-personal email from your inbox

A nifty Gmail filter to banish all non-personal email from your inbox | Curating Mode ! | Scoop.it
If you find Unroll.me or Gmail's own unsubscribe feature ineffective, this Gmail filter works a treat for me:

Has the words: "If this email does not display properly", ...
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Interview with Mary Lou Heiss, author of "The Story of Tea" | Tea Finely Brewed

Interview with Mary Lou Heiss, author of "The Story of Tea" | Tea Finely Brewed | Curating Mode ! | Scoop.it
Today, I'm really pleased to publish an interview with Mary Lou Heiss.
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Pinterest Releases “NEW” Optimized iPad App

Pinterest Releases “NEW” Optimized iPad App | Curating Mode ! | Scoop.it


Pinterest is one of the new guys in town, but already they are making history. Originally only available through an invitation it is now, as of August 8th, open to anyone. Come one, come ALL and SEE the NEW, upgraded Pinterest app upgraded for you iPad!


Via Apps for iPads, Gerrit Bes
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Discover Artists And Bands With This New Music Platform: Artists.MTV

Discover Artists And Bands With This New Music Platform: Artists.MTV | Curating Mode ! | Scoop.it

Excerpted from review article by Mashable:

"When you hear a new band and you want to know more about them, the first place you go is probably Google. But searching for them yields a glut of disconnected information. You want to hear their music. You want to see if they use social media.

 

Maybe you want to see them on tour or actually buy something to support them. And you never know if you’re going to find that all in one place.

 

Official band websites are often lacking, and fail to link between different platforms. You need a hub — something that connects things like Twitter, Bandcamp, and Soundcloud in on place. You specifically don’t want to have to conduct multiple Google searches just to find out if this band even uses those services.

 

The solution is Artists.MTV. The new platform offers artists the opportunity to claim their page, or in the case of independent or emerging bands to create their own. From there, they are offered customization options, including the ability to create a Facebook Timeline-like cover photo.

 

Perhaps most impressive is that Artists.MTV is more than just an opportunity for bands to play in MTV’s sandbox.

 

But if a band has never had any MTV exposure, it can still sign up and populate its page with its own content. This is an important development for MTV.

 

Down the line, there are various opportunities for artists to make money off their page, which is huge. While anyone will have the opportunity to promote their music via iTunes, Bandcamp, or any other vendor of their choosing, there will also be an ad revenue share for artists once the platform exits its beta period...."

 

 

Read full article here: 

http://mashable.com/2012/08/15/mtv-artists-platform-launch/

 

Check out Artists.MTV here: http://www.mtv.com/artists/

 

Are you an artist? Request an invitation to private beta here:

http://www.mtv.com/artist-platform/sign-up/


Via Giuseppe Mauriello
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The Professional Conferences and Events Discovery Engine: Conference Hound

The Professional Conferences and Events Discovery Engine: Conference Hound | Curating Mode ! | Scoop.it

Robin Good: ConferenceHound is a search engine dedicated to help you find conferences, trade shows, events and speakers sorted by industry, city and date.

 

Key features include:

-> Custom alerts & reminders

-> Bookmarking of  "must attend" events
-> Ability to follow your favorite speakers

 

From the official site: "Conference Hound, the global conference discovery platform announced today that its curated database of conferences, trade shows, festivals and conventions now exceeds 80,000 listings.

 

Conference Hound CTO Jay Hung said: “We are continuing to build our own proprietary set of processes for the timely aggregation, curation and surfacing the world’s conference data.

 

Bruce Carlisle, CEO of Conference Hound: “Our best estimate is that there are as many as 500,000 conferences held globally every year of one sort or another. This information is incredibly disaggregated, difficult to source and is available in widely disparate formats and depth – which is why other attempts to build a global conference discovery brand have fallen short. While it is doubtful anyone will ever find all of these conferences, trade shows festivals and conventions, this brings us one step closer to providing our users with the best possible discovery experience. As we do this, of course, conference organizers are increasingly incented to enter or claim their own events making their job and ours easier.”

 

Source: http://conferencehound.com/articles/conference-hound/conference-hound-passes-80000-conference-listings-mark/6598

 

Find out more: http://conferencehound.com/

 

 

 


Via Robin Good, Gerrit Bes
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New Personalized Music Discovery Site: Hipset | TechCrunch

New Personalized Music Discovery Site: Hipset | TechCrunch | Curating Mode ! | Scoop.it

Excerpted from article on TechCrunch:

"Hipset is a music discovery site launching today that makes sure you never miss the hot new songs, videos, and other content from the artists you Like on Facebook — updates which the social network might not show in your feed.

 

The site launched this morning so you can go check it out Hipset now. Once you auth in with Facebook, you’ll find a single Pinterest-style grid view of all the recent posts by all the musicians you Like. That’s something you can’t get on Facebook, which deems most updates from musicians less critical than those by your friends so they’re filtered out of the feed.

 

In case you’re looking for a laid-back reel of concert clips and studio performances you can sort Hipset by content type, plus you can view dedicated pages for any artist. There’s also a popular feed where you can see algorithmic and human-curated picks for the best new music..."

Read full article here: http://j.mp/NSE2Xs

 

Try out it here: http://hipset.com

 


Via Giuseppe Mauriello
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Scary and awesome book covers

Scary and awesome book covers | Curating Mode ! | Scoop.it
These eyeball creations, book covers and even pictures, are by the Illinois based Abbot Hollow Studios.
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Free Pictures for Your Blog - A Listly List

Free Pictures for Your Blog - A Listly List | Curating Mode ! | Scoop.it
Listly List - Free Pictures for Your Blog - FreeFoto.com, Zemanta — blog publishing assistant, morgueFile free photos for creatives by creatives, Photo Pin : Free Photos for Bloggers via Creative Commons, PhotoDropper - WordPress Plugin, Flickr, FreeDigitalPhotos.net,...
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Oolong Teas : What Is Oolong Tea?

Oolong tea comes from the same plant as green and black tea, but it is oxidized differently. Find out more about oolong tea with tips from the owner of a tea...
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Lapsang Souchong - Black Tea

Ingredients: Organic black tea from Fujian, China. Flavor Profile: Astringent, bold, and downright smoky. Lapsang Souchong is famous for its aroma that sugge...
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The Voice of Tea | a tea sommelier’s blog - video

Over a thousand years old, the Tea-Horse Road is one of the oldest routes in which tea was traded.

Take a look at some of the amazing excerpts from the new book Tea Horse Road below:

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5 tea apps every tea lover must have

5 tea apps every tea lover must have | Curating Mode ! | Scoop.it
If you’re someone who loves the act of making a pure cup of tea, here’s 5 tea apps every tea lover must have.
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DōMatcha™ from DōMatcha - tea review

DōMatcha™ from DōMatcha - tea review | Curating Mode ! | Scoop.it

One of the Matchas I have bought ! The Tea Guru | DōMatcha, Flowering Tea, Green Tea, Matcha, Tea Review, Unflavored Tea...

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5 Reasons Why Web Publishing is Changing | ReadWriteWeb

5 Reasons Why Web Publishing is Changing | ReadWriteWeb | Curating Mode ! | Scoop.it

Excerpted from article:

"We're witnessing another sea change in Web publishing.

There's a new edge and it's populated by the likes of Medium (a kind of categorized Tumblr), Branch (the sister site of Medium, for discussions), App.net (a microblogging platform) and Svbtle (an elite network of indie bloggers).

 

Here are five key drivers for this new wave of publishing services.

 

1. Publishing Is Getting More Casual:

The publishing process less onerous. It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible.

Not only is the type of content less formal now, the design is stripped back too. All of the latest web publishing tools have minimalist, in some cases almost naked, interfaces.

 

2. The Web Is Moving From Pages to Streams:

This new wave of tools is looking for ways to deliver content in a more flexible way.

Veteran blogger Anil Dash declared that he wants "a clean, simple stream of my writing, organized by topic and sorted with the newest stuff on top."

 

3. Topic Organization Is Finally Happening:

This is essentially what Medium is attempting to do, with its "collections" - which are posts by various people organized by topic or theme. Content on the Social Web has become far too chaotic and it desparately needs organization.

 

4. Quality Is In Vogue:

The Web is awash with content - much of it poor quality. Medium is explicit about wanting to change this:

"Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world."

 

5. Startups Are Searching For Non-Advertising Business Models:

Finally, the new wave of publishing services are all seemingly anti-advertising. There is experimentation happening again on the Web - which is a very positive sign..."

 

Read full original article here:

http://www.readwriteweb.com/archives/5-reasons-why-web-publishing-is-changing-again.php


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, August 16, 2012 11:27 AM
Hi Guillaume,
thank you for rescoop and appreciation about my post!
Rachel Wild's comment, August 17, 2012 10:29 AM
Great. Thank you. Rescooped.
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The story of how I met tea

The story of how I met tea | Curating Mode ! | Scoop.it
Ten years ago, before I went to Korea, something important happened in my life, although I did not recognize it then. I met three Koreans, who were introduced by a friend. My friend asked me to be their guide since they could not speak Chinese...
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