As more and more brands dive in to native advertising, the question remains: are these ads actually profitable for brands?Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent.The question brands must ask (even though there is no simple answer) is: are we getting a positive return on the dollars being spent on native advertising?I asked a few players in the space what they thought....
Via Jeff Domansky
“A centerpiece of Blue Bottle Coffee's Mint Plaza shop in San Francisco is a siphon coffee bar that looks like something out of a steam punk science lab. Watching the coffee brew in the glass orbs is magical (and so is the resulting coffee).”
An Ode To Pour-Over CoffeeIt could be programmed to burr-grind my beans to various levels of fineness, charcoal-filter tap water, and brew 12 cups of coffee before I woke up.
“ A perfect example of the fact that shoppers are willing to pay a premium for quality and convenience - even in tough times - the growth of the single serve coffee market has been nothing short of meteoric, growing from $1bn in 2011 to more than...”
Via Smart And Smooth
“ New York Specialty Coffee Map. new york specialty map. The New York Coffee Map features over 100 of New York's best cafes serving specialty coffee. It is printed on high quality recycled paper in a limited edition of 500.”
Via Aron Bjornson
La Marzocco is an Italian maker of espresso machines, and its machines are consistently considered in the top rank, particularly since the introduction of the dual-boiler GS series in 1970, and its machines are widely used in specialty coffee shops.It was founded in Florence (Firenze), Italy, in 1927, by Giuseppe and Bruno Bambi...
“ You'll Never Want to Put Away This Elegant Pour-Over Coffee Dripper Gizmodo Coffee-makers, like humans, come in every shape and size. Some are utterly utilitarian, like the Aeropress, while some express pure form, like the Chemex.”
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