Curating Mode !

Excerpted from article on ReadWrite:

"The news-reading app Flipboard announced a major update — one that, among other things, allows users to create their own personalized "magazines" for public viewing. Although "allow" might be too generous. "Imposes on users by default" might be closer to the truth.

From Flipboard's announcement:

Using the new Plus “+” button found on items in Flipboard or by using the new Flipboard Bookmarket for the web, readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring.

The new features aren't intended for readers only. Flipboard hopes existing publishers will use its new functions to promote articles and other material from their archives:

For publishers this is a new way to share archival content, publish great collections or package together stories in a totally new way on Flipboard. 

The unique thing here, though, is the way Flipboard effectively publishes its users' preferences to the world as personalized "magazines" — by default, of course:

'Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people’s magazines. When people interact with a magazine, the curator learns about it through new Flipboard Notifications.

For each item that’s flipped into a magazine, attribution back to the source is preserved, and if the content is from a social network interactions such as commenting, retweeting or liking are reflected back to the originating social network.'

Flipboard also announced "Content Search," a search box at the top of every page that "lets readers find anything being shared on Flipboard."

Read full original article here:

http://readwrite.com/2013/03/26/flipboard-expands-platform-enables-users-to-create-their-own-magazines

Excerpted from article by Copyblogger:

"One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.

Let’s look at some tips on resonance, and how to build harmony with your readers.

Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.

Don’t assume that a post has to be about a positive topic in order to create harmony.

You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.

Try being:

- Specific — Each article should be simple and direct, no matter what length it is.

- Useful — Useful stuff is memorable, and it resonates with your audience.

- Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about.

- Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.

Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.

Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them.

They are listening to your needs and desires, and they are agile."

Read full original article here:

http://www.copyblogger.com/resonant-content-marketing/