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Rescooped by abhijit pradhan from Just Story It! Biz Storytelling!

How to Use Storytelling as a Leadership Tool - Forbes

How to Use Storytelling as a Leadership Tool - Forbes | Curating Mode ! |
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...


I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story.


This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices.


What I love about Paul's book is his identification of 21 common leadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world.


If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher).


You will have more tools at your disposal than when you started!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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Scooped by abhijit pradhan!

Just Story It - Scoops

Just Story It - Scoops | Curating Mode ! |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by abhijit pradhan from Just Story It! Biz Storytelling!

How to Tell a Great Story

How to Tell a Great Story | Curating Mode ! |
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.


If you are still struggling with your biz stories, then use this method. It starts from getting clear on the key message first, and then working backward. That is the most effective way to craft business stories, and the one I find most useful when working with clients.


If you are stuck -- try this -- you'll like it!


Now, what is a key message? It is the main point of the story. It is the message you want to leave people with that will help move them to action, to inspire them to do something different. Think deeply about your key message when crafting your story -- the clarity you create here will make the rest of the process very easy.


Oh yeah -- and don't forget -- sometimes as you work on your story the key message you thought was the right one can change and morph. Don't worry -- that's part of the process. Storytelling is an iterative process, so just keep working it and letting your biz story unfold into a dynamite piece!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
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