Some people are better able to translate (and recall) information when visuals are involved. For Kelly, graphic recording is a no-brainer compared to taking primarily text-based notes. “Drawing simple pictures is actually a much quicker and more efficient way to capture ideas than to capture them word-for-word,” she says. “Ability and practice make it easier for other people to interpret your drawings, too.
To create this visual content, graphic recorders listen for key ideas in a conversation. They’re trained to recognize verbal cues to identify these key ideas and quickly replicate them through drawings. This skill helps them to capture the essence of a live presentation in a short amount of time — a feature that seems to enthrall audiences both online and in-person. Graphic recordings are so fresh, in fact, that much of their appeal resides in watching the process itself unfold...
Curate their content! Content curation is the process of finding excellent content of all types (video, infographics, articles, etc) and sharing the most valuable content with their readers. It puts the website owner in the role of ...
21. Do an “ego trap” series: have different well-known folks write guest posts on their views on the same topic – @jchernov 22. Do a content audit on pieces you already have (collateral, emails, etc.); figure out what you can repur pose – @JoePulizzi 23. Think of yourself as a content chop shop: repackage your content into blog posts, videos, ebooks, and more – @NickWestergaard
On Measuring and Tracking Success
26. Understand the difference between vanity metrics (e.g., likes, followers) and metrics executives care about (e.g., traffic, leads, sales) – @jeffreylcohen 27. Figure out what you want your customers do once they’ve read your content – @MarketingProfs 28. Don’t just create consumable content; create actionable content – @TheTimHayden 29. Content marketing is an art that, when done well, not only provides value, but also produces sales – @samfiorella 30. Make sure your metrics are reported in a way that makes sense both to you and to management – @DavidBThomas 31. Try measuring what others in your company are already measuring and making your reports look the same – @jeffreylcohen
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."