We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood.
Content curation is the process of shifting through the vast abundance of content on the Internet to select the best, most relevant resource, on a specific topic or theme, so that we can organize, manage and collate the content for ourselves and share with others.
Content curation is about working smarter and not harder. Content curation is also a reflective process; as you curate resources you reflect on their value. Reflection makes new information stick in your brain.
Curation is a life skill and an important part of being digitally literate. Educators need to know how to curate information so they can teach students how they can curate content for research, their interests and passion. As part of this process educators need to encourage students to curate information using techniques that address their own personal learning needs.
While at the Edutech National Congress & Expo I curated the best resources shared from the Edutech conference into a Flipboard magazine. An important lesson I learnt from curating the Flipboard magazine is curation is a very personal process. As individual we have our own different learning styles and techniques; and this can be reflected strongly in how we curate and share content.
The following basic inforgraphic outlines where to source ideas for the content that you need to draw people to your online customer or member community on a regular basis. Some of them may surprise you!
With the frenzy over content marketing as a potent tool to maximize brand’s presence over the web, the digital marketeers of the web have curated some “unwritten content marketing rules” that are being increasingly referred to by those who are novices.
So, what really are these rules? Do you need to follow them to their last thread? Or maybe you need to listen to your own requirements and make your own rules.
Well, it’s a bit of both.Instead of building from the ground up, it would be easier for you to go with the tried and true ways, but at the same time, using approaches that are relevant to your brand is what will serve you in the long run. Here are some rules to “ditch” and some to “keep”....
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice of your brand. Content marketing is all about storytelling. It is the unique story of your brand. While facts are dull and mundane, stories are fascinating. So make sure your story is interesting enough to reach your target audience.
Here is a comprehensive list of tools you can use to get started and boost your brand's content marketing efforts. To make it easy for you, we have divided these tools into five categories: content research and ideas, content organization, content creation, content promotion and distribution, and content marketing analytics and tracking. Take a look at the infographic and then get a detailed list of the tools below.
A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.”
Excerpt from the article on Heidi Cohen's Blog: "Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.
1. Provide editorial selection expertise. Become known as a trustworthy filter and thought leader on a specific topic.
2. Add commentary to augment existing information. Give the selected information context for your specific audience.
3. Write attention-grabbing headlines. Develop headline expertise within your organization.
4. Package your content to attract attention and facilitate consumption. Outline and highlight key points. Add images to appeal to readers’ visual senses.
5. Offer curated content on regular schedule.
6. Distribute curated content effectively across channels, platforms and devices.
7. Track results of curated content to achieve your objectives. Incorporate appropriate content marketing metrics to determine content curation effectiveness..."