The media world is changing, due to new devices from which viewers can access content and the ease of finding content on-demand.
This article is written for whose main product is video, like Netflix and Hollywood studios. Video comes in different forms: DVDs, online, and streamed. Each medium is different.
"Viewers still look for the best content, but in many cases, it’s limited to the best content available on whatever devices they’re using."
Consumers can access their content whenever they want and on a wide range of devices. The media companies that take this into account that they have to be everywhere anytime, will win.
Content is only as good as its distribution. If content is not available when a user wants it, they'll go somewhere else. So the media companies have to distribute their content on pursuing a multiplatform strategy, whichever device the viewer uses to watch content, they risk alienating and eventually losing that audience.