MarketingProfs guest bloggers Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures share tips for telling stories through videos that draw others into your cause. Curating is one way of telling other people's stories your way.
This article gives you tips and questions to ask yourself before you create a video or tell any story where you want a call to action.
We are all branders, and we are all storytellers.
I teach storytelling so like the way the author put how plot structures can be used. In “Made to Stick,” Chip and Dan Heath suggest that there are three dominant plots that inspire people to take action.
Instead of telling your audience what you do daily, focus on inspiring your viewers to feel part of something that matters. Tell them a story that appeals not only to who they are but also to who they strive to be.