Curate visual collections of the best web content found on Twitter and other social platforms.
Twitter favorites are a great idea for a feature, but all the tweets just get dumped into the same lame bucket! Make it easier to save and share the best tweets by organizing your Twitter favorites and retweets with Keepstream. Other interesting links about it: - Austin, April 12, 2011, launched unofficial SXSW session archive page: http://sxsw.keepstream.com/ - Keepstream tutorial: http://vimeo.com/19706340
I love reference librarians! This one is carefully using a number of discovery tools to support her work.
"I use my account for current awareness and resource promotion. I follow a number of healthcare-related tweeters as well as librarianship-related ones and a few local (Stoke on Trent and North Staffordshire) resources."
Robin Good: LearningSolutionsMag has a good illustrated article by David Kelly on how to select a content curation tool and at the factors you should be initially looking at before making your choice among the many available options.
Robin Good: Lee Odden shares some good advice for web publishers interested in utilizing more effective and innovative content "formats" to create more value, and to generate more attention and visibility.
One key curation strategy on this front is the one of creating curated lists of tools, people or resources in a very specific field. It works well because it "calls out" to all those who are active in that area, it alerts those not cited to do something about it and it provides an immediately useful resources for the interested reader.
Here is what he writes about it: "There's something about seeing a sorted collection of useful information that motivates people to read and socially share.
Being included in a well-sourced, thoughtfully-written, and well-designed list can evoke a strong emotion in people. Many will feel acknowledged and that feeling will motivate social sharing. Others might feel excluded, but that can also inspire sharing and discussion.
Like them or not, credible, sorted lists and collections of resources are powerful content and social media marketing tools.
Unfortunately, many marketers are overusing the same old tactics resulting in aggravating a community, or worse, simply being ignored.
To avoid the #fail of being ignored or the ire of temperamental bloggers, here are two tips on what you as an individual or a company can do to tap into the social media power of lists and collections."
Some of Lee Odden's best suggestions include:
a) Think about different formats including text, image, video, audio, or something interactive.
b) What search keywords and social topics represent interests, needs, and goals of the influencers and end customers that you'd like to connect with? Pick a topic and stick to it.
c) As you understand your community, what are the unmet needs in information that you could satisfy?
d) What unrecognized individuals or companies with powerful networks could be resources for, or included in the list?
e) If you're smart about sourcing and making the collection promotable, then don't just do it once. Plan on making the list annually, quarterly, or monthly.
Robin Good: As the number of small labels and independent artists continues to grow at a frantic pace, music curators (of which many are former DJs), play list creators and compilation producers will be the true means by which quality music is discovered, shared and distributed online.
"New PBS Off Book episode explores the evolution of music online and the rising importance of curation and collaboration."
Content is the heart of communication of all mediums. Inspiration can be found within the most simple parts of your business and life.
It doesn’t matter if it’s a blog post, website content, email marketing, Facebook post or a simple Twitter conversation, you need content.
Content is the heart of communication of all mediums.
When people read your content or have a conversation with you it will likely inspire one of the following emotions and/or actions:
1. Inspire them to know you more
2. They put you on the back shelf, thinking they *might* come back to learn more.
3. You struck no emotion
4. You turned off the person
5. You rubbed them wrong, real wrong!
Know Your Audience:
The very first thing you must do when creating content is to know your audience and to set clear objectives.
WHO are you writing for?WHAT are their NEEDS?WHAT are their PAIN points?HOW can YOU HELP them SOLVE their problems and minimize their PAIN points?WHY are you writing for them?WHY should they give a rip about what you have to say and share with them?
What are your Goals and Objectives?
It is important that you have clear business goals and objectives. If you don’t have a plan, strategy, and prioritized tactics that support and align to your business goals then it’s all for nothin’!
The purpose of this post is to help you identify sources of content inspiration that will help you better connect and provide value to your audience.
25 Content Marketing Inspiration Sources for People Who Don’t Like to Write!
2. Audience Needs
3. Frequently Asked Questions (FAQs)
4. Solve Problems
5. Tips and How to Lists
6. Your lessons learned
7. Share your journey of building your business
8. Write brand stories
9. Expert interviews
10. Video blogging (Vlogging)
13. Inspirational nuggets
14. People who inspire, educate and influence you
15. Crowd source answers to questions
16. Guest blogging
17. Product reviews
18. Write a series of blog posts
19. Marketing and business tools
20. Review of stats.
21. Laws and regulations
22. Start a tweet chat
23. Theme days
24. Start a private Facebook group
25. Get out of the house!
Best Practice Reminders:
1. You don’t have to write a book!
2. Sometimes less is truly more.
3. Sometimes more is more
4. Dig deep into your Google Analytics and other metrics
5. Use a variety of mediums
6. Don’t be afraid to try different things
7. Don’t always go with the flow
9. #Be You!
Worksheet: Download the POST audience analysis worksheet to help you identify and prioritize your top audiences. It is based upon the Forrester POST methodology: http://bit.ly/OkSyLv
Nowadays, search engines like Google are essential tools for every Internet work. But are they the best place to search anything? We believe that a manual selection of content is more useful in some...
From the official page: "extraMUROS is an open-source HTML5 infrastructure built on public APIs that aims to fundamentally change the way people discover, curate and share digital collections of books, images, sounds, video and other media.
extraMUROS is a unique collaboration between the metaLAB (at) Harvard, Frances Loeb Library, the Harvard Library Lab and a network of journalists, designers and developers."
From the official video:
"extraMUROS is a groundbreaking project that aims to shape the Digital Library of America into a multimedia library without walls through an open-source HTML5 platform built on public APIs.
Extramuros strives to fundamentally transform how people:
c) Share digital collections.
Extramuros is made up of four key features:
1) Shared Access
Interconnectedness between libraries, museums, and national archives and repositories (Flickr, YouTube, Internet Archive, tec.) of all kinds.
2) Visual Discovery Ability to explore content collections in completely new ways driven by innovative visualization approaches.
A collaborative curation system open to anyone to bring together collections, exhibitions or galleries combining text, images, audio and video.
Accessibility online and on iPads and other mobile devices."
Robin Good: This looks like a very promising project, which brings together and pioners some really innovative approaches in search and discovery of content.
As can be seen in the video, a Chrome extension has already been developed, helping active curator to easily collect content in a variety of formats and from very different kind of sources, into browsable collections.
Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.
"Leveraging the effects of curated commerce will require extra time, effort and imagination.
However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."
From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.
While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.
Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.
Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.
As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.
Now ask yourself which search makes you want to buy something?"
Here two good examples: http://pinterest.com/decology101/preppy-cool/ ;
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.